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Monroney sticker

Monroney sticker is a term everyone buying a new car should know. Bankrate explains it.

What is a Monroney sticker?

The Monroney sticker is on the window of every new car and includes information about the vehicle’s price, engine and transmission specifications, other mechanical and performance specs, fuel economy and emissions ratings, safety ratings, and standard and optional features.

Deeper definition

The Monroney sticker is named for A.S. “Mike” Monroney, a longtime Oklahoma congressman who wrote the 1958 Automobile Information Disclosure Act, the federal law that requires the Monroney sticker. One of the primary details on the Monroney sticker is the manufacturer’s suggested retail price, or MSRP, often referred to as the “sticker price.” This is a recommendation from the automaker for how much to charge for the vehicle. The actual price will depend on optional features the buyer selects, discounts the dealer may offer and negotiations between the dealer and the buyer.

The Monroney sticker lists all features that come standard to the vehicle. This might include air bags, anti-lock brakes, a radio and CD or MP3 player, plus any warranties or additional services such as roadside assistance. Also included on the sticker is a section called “the EPA sticker.” The Environmental Protection Agency section of the sticker tells how many miles per gallon of gas the vehicle gets on the highway and in the city. The EPA label provides miles-per-gallon equivalent (MPGe) figures for electric and hybrid cars to help consumers compare the fuel economy of these vehicles with gas- and diesel-powered cars. The EPA section will detail the vehicle’s potential environmental impact with greenhouse gas emissions.

Safety data from the National Highway Traffic Safety Administration, or NHTSA, are listed, if available. There may be ratings for the vehicle’s performance in frontal, side and rollover crashes, along with an overall vehicle safety score.

The Monroney sticker also lists optional features, such as a navigation system or a premium trim package, as well as the MSRP for each feature.

Monroney sticker example

Sharon is shopping for a new car. On the window of every new vehicle she looks at is a large sticker, the Monroney sticker. Sharon learns a lot about the cars by reading the stickers. The information on the stickers helps her to compare prices and features of different vehicles. Sharon finally selects the car she wants and gets the MSRP off the Monroney sticker. The sticker also includes the MSRP for the leather seats and sunroof options she wants to add. Now, Sharon has some numbers from which to start her price negotiations with the dealer.

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