When you’re selling your home, you want it to look good so it will command the best price. That’s where home staging comes in.
A professional home stager can cost between $50 and $150 per hour, according to Jessica Page, a broker with Innovative Real Estate in the Denver area.
Fortunately, homeowners can get it done for a lot less money.
Page and veteran Florida Realtor Jennifer Radice of Coldwell Banker Residential Real Estate in Boca Raton, Florida, share expert tips for staging your home at almost no cost.
5 cheap ways to stage your home:
- Stash personal items.
- Clear away clutter.
- Rearrange and neutralize rooms.
- Scrub and deodorize.
- Enhance curb appeal.
1. Stash personal items
Packing away some of your stuff is one of the easiest and cheapest things you can do to sell your house quickly.
“The reason you want to depersonalize your home is because you want buyers to view it as their potential home,” Page says.
Prospective buyers won’t be able to picture themselves in the house if they’re surrounded by photos of your family.
“Pictures are extremely distracting,” says Radice, who also recommends removing religious items from plain view.
In addition to attracting the buyer, “you want the buyer’s agent to enjoy showing the home,” Radice says, because even if this particular buyer isn’t interested, the agent might represent someone who would be a good match.
The cost: $2 to $3 for a roll of packing tape. You can often get the boxes for free from a neighborhood store.
2. Clear away clutter
Decluttering the home is another simple way to get buyers to focus on the bones of the house.
“After years of living in the same home, clutter collects in such a way that may not be evident to the homeowner. However, it does affect the way buyers see the home, even if you do not realize it,” Page says.
Radice recommends removing items from countertops in the kitchen and bathrooms.
“If you have kids, get rid of the toys all around the house. For all you know, the buyers could be empty nesters,” Radice says.
She suggests putting things in boxes and neatly stacking them in the corner of the garage. Anything extra should go in a small storage unit. Even better, ask a friend or relative to stash your items for free.
The cost: The price of a storage unit varies (around $45 a month for a 5-by-5-foot unit).
3. Rearrange and neutralize rooms
Rearrange the rooms in your home to reel in prospective buyers. Make sure each room has a distinct, useful purpose.
Page suggests touring builders’ models to see how the rooms are furnished.
“Builders are experts on preparing their product for prospective buyers,” she says.
If your home has been painted recently, consider yourself ahead of the game. If not, take a paintbrush to the rooms that need it most. Sellers who paint the interior of their home will see a large return on the investment, Page says.
The cost: Anywhere from $12 to $50 per gallon for paint, plus another $10 to $50 for other painting supplies (primer, brushes, dropcloths, etc.). You can get back some of that money as a refund on your taxes for any items you donate to charity.
4. Scrub and deodorize
No one wants to look at a dirty, smelly home, especially not prospective buyers. So make sure your house shines from top to bottom.
The goal is to help buyers imagine themselves living in the home, Page says.
“When buyers see an unkempt home or smell something when they first walk in, they become turned off immediately,” Page says. “They can rarely see past it to look at all of the great features in the home.”
Radice suggests having the house professionally cleaned so that everything is spotless: windows, sliding glass door tracks, garage, basement, ceiling fans, etc.
She also recommends baking cookies in the oven, bringing cinnamon sticks to a slow boil in a pot of water or using air freshener to mask smells before each showing. And ridding the home of litter boxes is a must.
The cost: Varies by the location and size of the home, but typically less than $100 to clean a four-bedroom, 2,500-square-foot home. Cookie dough runs about $3.
5. Enhance curb appeal
Whatever you do, do not overlook the home’s exterior when selling.
“Curb appeal is just as important as cleaning the inside of the home. It’s the buyer’s first impression of your home,” Page says.
Mow the lawn, make sure the sidewalk and driveway are free of clutter and debris, and make sure the house number is easy to see.
You may even choose to pressure-clean the exterior of your home, driveway and sidewalk.
Another valuable low-cost solution? Mulch. “It makes everything look trim and neat,” Radice says.
The cost: Mulch costs about $3 per bag. You may be able to rent a pressure washer from a local hardware store for around $50 per day. It could cost double that to buy one. Professional cleaning with a pressure washer for a 2,500-square-foot-house may set you back about $250.