When Adele or the Rolling Stones are sidelined by a mid-tour illness or injury, it can cost millions in lost revenue to the artists, their entourage, the promoter and the concert venues. Some of the same holds true when professional athletes, princesses and even popes are out of commission.
Fortunately, few such headliners hit the road these days without non-appearance insurance, an indemnity policy that insures against: “no-shows,” to make sure the tour goes on even when the star can’t; and “abandonment,” should cancellation become the only option.
No-show insurance kicks in when a tour, special event or theater production gets derailed by circumstances beyond the promoter’s or artist’s control. Covered perils range from the obvious:
- Inclement weather.
- Damage to the venue.
- Illness, injury or death of the headliner.
To the remote:
- Epidemics, such as bird flu.
Ironically, the one thing no-show insurance does not cover is a voluntary no-show.
“You can’t insure the loss when they just don’t want to appear,” says LeConte Moore, a managing director at DeWitt Stern, a New York-based entertainment insurance broker.
Here are six ways non-appearance insurance helps ensure that the show — or cash flow — will go on.