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Founded in 1968, J.D. Power and Associates conducts marketing research to provide helpful information for consumers on a wide range of goods and services with a focus on the automotive industry. J.D. Power and Associates uses independent surveying to study customer satisfaction, product satisfaction and quality and how consumers purchase goods. A useful resource for making informed buying decisions, J.D. Power provides a plethora of information for consumers, including which American auto insurer ranks highest in customer satisfaction and which hotels make guests happiest.
Headquartered in California, J.D. Power awards the top-performing products or businesses in each of their research studies. In addition to its headquarters, the company has seven other offices in the U.S.
Knowing automotive quality with J.D. Power
J.D. Power publishes five public reports regarding new vehicles each year that help consumers recognize which new models are market highlights and which models should be left in the dealer lot. With tens of thousands of respondents to these surveys, the J.D. Power auto studies have become a trusted source of knowledge for car buyers. The company also publishes rankings and statistics for top-selling cars in the market.
Consumers can use the company’s website to research any car on the market — new or used. From each vehicle’s base price to ratings on initial quality, performance and design and predicted reliability, potential car buyers can know the vehicle before the test drive.
Financial rankings from J.D. Power
For consumers searching for a retail bank, mortgage lender or investing institution, J.D. Power publishes annual customer satisfaction rankings for the financial world. Consumers can learn which credit cards rank highest and find helpful information on auto financing.
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