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Capital One continues to ramp up their Savor rewards offerings, and this time the focus is on entertainment.

On Tuesday, Capital One announced a new partnership with online ticket marketplace Vivid Seats. Now, Capital One® Savor® Cash Rewards cardholders can receive 8 percent cash back on all Vivid Seats purchases made with their Savor card through May 31, 2020.

Vivid Seats, a ticket resale site, is one of the largest independent marketplaces for tickets to live sports, theater and concerts.

There is no cap to how much you can earn at the 8 percent rate, and cash back is calculated on the total of your ticket purchases, including tax and fees. The offer does not extend to Capital One® SavorOne® cardholders.

“This is a great addition to the value Savor customers already receive because Capital One and Vivid Seats know that our customers are passionate about the moments they create with loved ones and the rewards they earn,” says Lauren Liss, vice president of U.S. cards at Capital One.

What this means for cardholders

This is the latest of Capital One’s partnerships since they revamped the Savor card in 2018. And 8 percent is an enticing cash-back rate that falls directly in line with the card’s existing rewards structure/categories.

“I think this speaks to the experiential and millennial-friendly nature of the card,” says Ted Rossman, industry analyst at CreditCards.com. “Four percent back on dining and entertainment already resonates with a lot of cardholders—young adults in particular—and now they’re taking it to the next level with 8 percent back on sports and concert tickets.”

Savor cardholders already earn unlimited 4 percent cash back on dining and entertainment, 2 percent at grocery stores and 1 percent on all other purchases. The card’s $95 annual fee is waived for the first year.

Adding value through experiences

Aside from the card’s standard cash back, Capital One continues to curate additional perks that add unique value for Savor cardholders.

In addition to the new Vivid Seats partnership, Capital One offers Savor cardholders a Postmates Unlimited membership through Dec. 31, 2019. Capital One also has a partnership with Resy, a reservations app, to offer cardholders early access to reservations at some of the most sought-after restaurants across the country.

This deal with Vivid Seats and Capital One’s personalized approach to perks is another example of the broader industry trend of scaling back huge sign-on bonuses to prioritize long-term perks designed to increase customer retention.

“I think it’s a great idea and in line with other perks such as generous category rewards and even things like airport lounge access and Uber credits,” Rossman says. “For issuers, there’s a long-term retention benefit, and consumers come out ahead if they’re getting cash back on experiences they value and enjoy.”

Capital One is excited about the value that these partnerships can continue to add for cardholders beyond their standard rewards.

“We always explore opportunities to save our customers time and money across all of our products,” Liss says. “Making the customer experience easy and intuitive is a top priority.”

To help decide whether the Savor card is right for you, check out Bankrate’s full review. If you’d like to explore all your cash back rewards options, look to Bankrate’s guide to the best cash back credit cards of 2019.


Editorial disclosure: All reviews are prepared by Bankrate.com staff. Opinions expressed therein are solely those of the reviewer and have not been reviewed or approved by any advertiser. The information, including card rates and fees, presented in the review is accurate as of the date of the review. Check the data at the top of this page and the bank’s website for the most current information.