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Why someone might buy your home |
| By Dana Dratch
Bankrate.com |
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Trying to sell your home? The more you know about the types of buyers out there and why they're buying, the better your chances of successfully marketing your home.
Consider the No. 1 reasons people are buying:
1. Autonomy: Want to establish a household -- 33 percent.
2. Changing needs: Relocation or change in family situation -- 21 percent.
3. Moving up: Desire a larger home, nicer neighborhood, new house or custom home -- 20 percent.
4. Convenience: Need to be closer to job, family, friends or public transit -- 8 percent.
5. Downsizing: Retiring or need smaller home -- 7 percent.
6. Money: For financial, tax or investment reasons -- 4 percent.
Note: These are the top reasons, not the only ones.
Among the types of potential homebuyers are two very
different species: the first-time homebuyer and the repeat buyer.
Repeaters tend to be older, earn more, spend more, make a larger
down payment and buy a bigger home.
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| Here's how they stack up: |
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First-time homebuyers |
Repeat homebuyers |
| Age |
| Income |
| Not buying as part of a couple |
| Home size |
| Average mortgage |
| Down payment |
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Source: National Association of Realtors, 2007 * This data from the Mortgage Bankers Association, 2007 |
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