Program lets renters build 'equity credits'
By Holden Lewis Bankrate.com
The nation's biggest owner of apartments helps former
tenants make down payments on new homes from selected builders.
Equity
Residential, a real estate investment trust that owns almost
250,000 apartment units in 35 states, calls it the "Rent With
Equity" program. Tenants automatically garner credits worth
15 percent to 25 percent of the monthly rent, depending on where
they live. When tenants move out, they can get a voucher worth all
their accumulated credits, which they can redeem when they buy a
newly constructed home made by a selected builder. They can use
the equity credit as part of the down payment, to defray closing
costs, or to pay for improvements such as nicer-than-standard kitchen
cabinets. They can't take the equity credit in cash.
The program doesn't cost tenants anything. Tenants
don't have to pay a fee, and the program doesn't increase the monthly
rent. Residents automatically are enrolled in the program when they
sign a lease.
At first glance, the Rent With Equity program sounds
too good to be true -- a classic warning sign. But it's not too
good to be true. Equity Residential made a hard-headed business
decision when it started the program. Although there are restrictions
that limit the program's appeal, it offers a win-win-win situation
for Equity Residential, its tenants and builders.
"What we get from it is lease extensions,"
says Rick Conner, director of strategic business development for
Equity Residential. The average stay of a tenant who does not take
advantage of the program is 12 months; the average stay of someone
who ends up cashing in an equity voucher is 18 months. When tenants
stay longer, Equity Residential's costs go down because the company
has fewer empty apartments and it doesn't have to repaint and recarpet
as often.
Equity Residential started the program in 1998. That
year, six people redeemed equity certificates when they bought houses.
The numbers increased to about 90 in 1999; 150 in 2000; and 300
in 2001. An estimated 400 people will use the vouchers in 2002.
The value of the equity certificates averages roughly $2,500 nationwide,
with wide variations in different markets.
The credits are portable from one Equity Residential
complex to another. A tenant could move from the Summerwood complex
near Oakland to Autumn Cove near Atlanta and keep racking up the
equity credits. Later, they could be redeemed when buying a townhouse
at Redwood Cove, a Beazer Homes development outside Atlanta.
The program benefits builders because they get to
sell homes without paying commissions to real estate agents, and
they market directly to Equity Residential tenants through the management
company's monthly newsletters and special events.
Here's the catch
For tenants, the program's most important drawback is the restriction
on where the vouchers can be spent. In most markets, Equity Residential
has a deal with one or more builders that are constructing housing
developments. The equity vouchers can be cashed in only on new homes
made by those selected builders. Buyers can't be represented by
real estate agents.
Vouchers can be redeemed for up to 3 percent of the
home's purchase price in most markets and up to 2 percent in others.
These restrictions mean that the program isn't for
people who plan to buy previously occupied houses, or homes that
aren't in developments being built by the selected builders. With
a limit of 2 percent or 3 percent of the purchase price, the vouchers
shouldn't be used as the sole source of down payment.
"It's almost like an automatic deduction that
places money in a savings account," says Rudy Cavazos, spokesman
for Houston-based Money Management International, which runs nonprofit
Consumer Credit Counseling Service offices in four states.
Cavazos says renters have to weigh costs vs. benefits
of the program. "If you're a strong saver and you have your
financial house in order, this might not be a great opportunity
if the apartment complex takes you 20 to 25 miles farther out from
your place of employment," he says, because you'll pump a lot
of your equity savings into your gas tank.
Furthermore, he says, if you're looking for an apartment
and you're interested in the program, tour the housing developments
where the vouchers can be cashed in to see if they'll meet your
needs.
Conner, of Equity Residential, says tenants can get
their Rent With Equity certificates on the spot at their apartment
complex's leasing office. They can walk in, get the certificate,
walk out and redeem it at the builder's sales office.
Cavazos has advice on how to spend it. "Financially
speaking, you definitely want to apply your equity toward the purchase
price," he says. "That way, you are financing a smaller
amount." If you don't want to do that, apply the money toward
the closing costs.
He doesn't recommend using the voucher to pay for
upgrades: "What you're trying to do here is use this equity
as effectively as you can, and applying it toward the purchase price
or the closing costs will be of more advantage to you in the long
run."
Among the builders that participate in the program
are Beazer, Cambridge, Centex, KB, Morrison and Ryland.
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