| |
Fame & Fortune: Realty diva
Barbara Corcoran
'Jersey girl' trumped Trump with street
smarts |
| Page
| 1
| 2
| 3
| 4
| 5 | |
|
|
Bankrate: What's next on your quest
for world domination?
Corcoran: I was able to
take the No. 1 spot in my local market, and it happened to be a
high-profile market, New York City, and it also happened to be the
media capital of the world. So I don't see it as that large a jump
from New York City expert to real estate expert, period, because
I think it's the most public board to jump from. I think it was
much harder to do that phase than the next one. I think it's going
to be just as it was building the other business. I was doing a
lot of spade work and getting some notice for the company brand
and publicity, and for a few years doing all that, working triple
time, it just seemed like one day all the dots connected and everybody
was calling us for anything to do with real estate, particularly
high end here in the city. I think that at some point in the next
year, all the dots will connect again. We're pitching more appearances,
and we're getting more paid appearances. It grows quickly once you
have enough going on. What I got by leaving The Corcoran Group,
which was very scary, is you get hyperfocused on what you're doing.
With The Corcoran Group, I was hyperfocused. Since I've left, I've
gained not only the time, but I've gotten back my intense focus
on where I have to go. And I know when I'm on those tracks I always
get there, unless life changes for me. And I doubt it will because
people don't change.
Bankrate: Sounds like you're hungry again?
Corcoran: Hungry? I'm
needy! There's a big difference. Hunger, you desire something; needy
is you must get it. Building the first business, I was like an animal
lady because I needed to make a success because I was such a failure
as a kid in my own mind. I had to prove to the whole world, once
and for all, that I wasn't stupid. That's what drove that business.
Now I've proven I'm kind of smart because I made that success, but
I walk in here at 9 in the morning and I feel scared to death. I
don't think I will ever really fill that hole, which was the worst
thing that happened to me as a kid but what converted to the best
thing to happen to me as an adult.
|