The wide world
of online shopping By Dana
Dratch Bankrate.com
Got a hankering for your hometown special? Look no
further than your nearest computer.
From Philly cheesesteaks to New York cheesecakes,
Texas chili to New Mexico chili peppers, you should have no problem
finding your latest craving on the Internet.
Not hungry? You can promise your loved one the moon
and pick up the property deed online.
"It opens the world to you," says Barbara
Kasser, author of the "2005
Online Shopping Directory for Dummies." "The wealth
of merchandise that is available to you now is astonishing. The
convenience is astonishing."
Small wonder consumers are doing more online shopping
than ever. This coming holiday season alone, Forrester Research
expects consumers will spend $18 billion online, up 25 percent from
last year.
Whatever you want from the comfort
of home
Buyers are using the Internet in different ways, says Hillary Mendelsohn,
author of "thepurplebook:
The Definitive Guide to Exceptional Online Shopping."
Shoppers taking their initial ventures online
tend to stick with names they know or sites they recognize, such
as Amazon, which are designed to make online buying easy. People
who are comfortable using search engines go deeper into cyberspace
to find the products they want.
Often, says Mendelsohn, shopping online is like a
treasure hunt. "You can find the most incredible, special unique
items."
Shopping for a daughter who is considering a law career,
The Dollar Stretcher publisher Gary Foreman found a T-shirt that
featured legal terms with humorous definitions. He knew she'd love
it. And he couldn't have found it without the Internet.
"It's not something you'd find locally, because
there's not a big enough market locally," Foreman says.
Browsing the Internet's shelves
So just what is available online?
"Anything that has a make and model number, that
doesn't weigh more than 100 pounds," says Robert Krughoff,
president of Consumers' Checkbook, a nonprofit consumer magazine.
Even a few things that weigh much more are out there,
too. Dedicated online shoppers say they find a much wider variety
of products than they can when shopping locally. The only items
that are especially problematic are products that you need to see,
touch or try first.
Want to have a little fun electronically window shopping
for something totally out of the ordinary? Here are some Web sites
Mendelsohn recommends.
- Distant
Replays -- Sports jerseys and apparel for just about every
team and sport from any era.
- Mixed
Greens -- Not what you might think.
It's an art site. "You can buy incredible art online from
emerging or renowned artists," says Mendelsohn. "A fun
site."
- Hometown
Favorites -- Nostalgic comfort foods. Want to order a gift
basket of the candies you remember from childhood? This is the
place.
- Pop's
Wine and Spirits -- An online wine shop. "Terrific selection
and terrific prices," says Mendelsohn.
- Lunar
Embassy -- To the moon, Alice. If you want to own a genuine
piece of lunar real estate, this site is selling it. Mendelsohn
picked up the perfect gift for a friend who truly had "everything
on this world," she says. "It was the hit of the night."
- Canfora
-- Handmade, jeweled sandals from Capri. "You can't stop
looking at your feet when you have these on," says Mendelsohn.
"It's an incredible luxury item. You'll never find these
any place else."
- Tastes
of Chicago -- Real Chicago deep-dish pizza straight from the
Windy City. "They freeze it and send it overnight,"
she says.
- Igourmet
-- "An excellent site," she says. "Everything across
the board from sweets to caviar to pates."
- Earthy
Delights -- Specialty foods for chefs and gourmets. "Organic
fresh vegetables and produce," says Mendelsohn. "Fabulous
stuff."
- Synergy
Diet -- A "low-carb, low-cal supermarket" online,
says Mendelsohn. And perfect if you've spent too much time shopping
on the food sites listed earlier.
While it's fun to explore the abundance of offbeat
products, sometimes online shopping serves a basic need.
When Mendelsohn couldn't get a reasonable estimate
to repair her washing machine, she headed to Repair
Clinic, researched the problem, ordered a $4 part and fixed
it herself. "It was empowering," she says.
Many times, online shopping is all about managing
your time, Mendelsohn says. Even if you're only ordering something
as mundane as vacuum cleaner bags, she says, "being able to
shop at 11 at night after everyone is asleep and have the boxes
delivered a week later is exceptionally convenient."
But even for online fans, the Web is never a complete
substitute for real-life retail. Though Kasser buys "almost
everything on the Internet now," she admits there are still
times she likes to shop the mall. "And I don't think I'll ever
give that up."
Dana Dratch is a freelance
writer based in Atlanta.
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