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Capital sources: Selling the idea
 If
you want to convince people to invest in your business, you have
to give them something to believe in, or have something to sell.
So how do you approach them? The best way is to prepare an information
package, called the business plan.
The term "plan" is a kind of misnomer, because it's
not the type of plan you consult daily, like a teacher's lesson
plan. Rather, it is a selling document that must combine your personal
enthusiasm for the business with real-life facts, figures and details.
It also serves as a guide against which you can check your company's
progress. Look to the Small
Business Administration and your local Service
Corps of Retire Executives office for help on creating a sound
business plan.
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