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The cost of ... cell phone buying

The cost of cell phone buyingIf you have decided to get a hand-held cell phone, you're in for a bout of information overload.

Many companies provide service and compete through a seemingly infinite array of options and price packages.

How do you cut through the clutter? Experts say you take the first step before you even begin shopping -- figure out what you are looking for.

Know what you want
Just as when you install a telephone in your home, you are buying two things when you get a wireless phone: the telephone itself and the service that makes it work.

Before selecting your phone, determine the features you want -- perhaps memory dialing or a hands-free car kit -- and consider the way you will carry the phone to determine an appropriate size and weight.

Before settling on a service, predict the number of calls you will make, and try to project the days and the time of day you are most likely to use the phone. Many companies provide discounted calling periods, but you can't take advantage of them if you don't have any idea when you will be making calls.

And figure out whether you want the basics such as call waiting or voice mail, or the extras such as text messaging or roadside assistance features.

Meeting your needs
Now that you know what you want, it's time to find it. Be forewarned, where there is one cellular service, there is likely to be at least a handful competing mightily for your business.

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That can make things confusing. What, after all, is the difference between analog, digital and digital PCS service? The answers can be found online at sites that teach without trying to sell.

Try the Web sites of Wireless Adviser or the Cellular Telecommunications & Internet Association. Each provides loads of information about wireless phone service including glossaries of terms to help unravel the sales pitch.

A word of caution: Not all phones work with all plans due to technological differences, so make sure your selections are compatible.

Saving money
The price you pay for cell phone service is based on how long you talk, how many long distance calls you make, how much you use your phone outside your provider's service area and the calling features you select.

If you are looking for savings, watch for promotions. Companies sometimes throw in extra airtime or waive activation fees to entice you.

And service providers sometimes offer a free phone with a certain service package. It may not be their best model, but if you need that specific package anyway, the free phone simply sweetens the deal.

On the other hand, if you plan to stash the phone in the bottom of your purse and use it only for emergencies, look for companies that provide a small number of calling minutes at a low price. There's little point in paying for a lot of air time when you don't plan to use the phone.

As always, read the contract carefully. Make sure you know what the cost will be if you use more minutes than are budgeted in the plan you choose, and what it will cost to walk away from the deal before the contract ends.

It all comes down to finding your comfort level both with the phone and the service. If they suit your needs at a price you can afford, your first call may be to brag about a job well done.

Jan Lindsey is a freelance writer based in Florida.

-- Updated: May 23, 2002

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