Starting a business in a recession
Frustrated, recession-battered job hunters are throwing up their hands in despair and saying, "Maybe I should just start my own business."
That last resort may be a great idea.
"Many people think (a) recession is the wrong time to start a business, but that's not always correct," says Edward D. Hess, professor of business administration at the University of Virginia and co-author of "So, You Want to Start a Business? 8 Steps to Take Before Making the Leap."
Don't despair over
the news about the bad economy. Plenty of
companies started during bad times, including
General Electric, Walt Disney, Microsoft and
Google. These behemoths were originally started
by a few people wondering how to turn a concept
into a business.
Here are some tips to help you overcome today's economic obstacles and join these successful ventures.
Do you have what it takes?
According to the Small Business Administration, or SBA, interest in entrepreneurship has spiked, with a 25 percent increase in the number of visits to its Web site so far this year over the same time last year. Before you create that business letterhead, make sure you're cut out to run a business. While entrepreneurship is a great way to work at something you love, it also can be marked by long hours and uncertain paychecks.
"The biggest
question to ask yourself is, 'Can I really
commit to doing this?'" says Amy Cosper,
editor in chief of Entrepreneur magazine.
"Running a business is all-consuming,
so you must be honest and determine whether
you've got the business plan, the money, the
mettle and your family's support."
You also need structure and discipline, says Mark Volchek, co-founder of Higher One, a company in New Haven, Conn., that creates online banking tools for college students. He started the company as a college student 10 years ago, just as the dot-com bubble popped.
"You need to be motivated to work independently. When you're employed, you're given an agenda and guidance but when working for yourself, you must be well-organized," Volchek says.
A good first step
is to sign up for small-business training
and counseling. The SBA
offers courses nationwide through its centers
and other business partners, teaching accounting,
tax rules, customer service, and public relations.
You also can assess your skills beforehand
with its readiness
assessment tool and online
training courses.
A second stop on
the entrepreneur-training route is FastTrac,
a program financed by the Kauffman Foundation
that offers sessions in more than 300 locations
nationwide. Like the SBA, FastTrac has revamped
courses to help entrepreneurs withstand the
recession by teaching them survival skills
like creating a solid business plan, understanding
market needs and bootstrapping a startup.
"(There's) less of a casual attitude of people coming into our program now," says Monica Doss, FastTrac program director. "They want to see if their idea works, then run with it."
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