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Exclusive   2008 CD study: Online versus in-branch yields
  STATISTIC: Of the 10 banks surveyed, three had the same yield for  
  the four financial products surveyed for online versus in-branch.  
   
   
CD study analysis

Online or branch: Where is the best yield?
 

When it comes to finding the highest annual percentage yield, or APY, for your savings, it pays to shop around. But consumers have a wide choice among brick-and-mortar banks, as well as online, so take into account factors besides yield. For instance, the convenience of a local branch that doesn't charge to use its ATM might make up for a lower yield.

Bankrate gathered information from 10 of the largest banks that offer both in-branch and online products and compared the APY for savings accounts, money market accounts, six-month CDs and one-year CDs.

Here's what Bankrate found.

In-branch versus online bank offerings:

Why the difference in yields?
Greg McBride, CFA, Bankrate's senior financial analyst, says that banks offering higher online yields can do it because they have lower overhead costs, and those lower costs are passed on to the customer.

"It's more cost-effective for banks to offer online CDs, pay an attractive yield and bring a lot of deposit money with very little overhead than it is to build branches," he says. "Online offers a lot of scale, and banks can get a lot of deposits with very little overhead."

For example, Citibank's in-branch savings account yields an APY of 0.70 percent, while its online version offers 3.25 percent. The six-month and one-year CD rates are the same in-branch as they are online.

At Washington Mutual, the in-branch savings account has an APY of 0.25 percent, and online it offers a whopping 4.25 percent. The CD rates are higher online, too, with in-branch APY on a six-month CD at 1.75 percent and APY on the one-year CD also at 1.75 percent. Online, those rates jump to 3.51 percent for the six-month CD and 3.25 percent for the one-year CD.

-- Posted: Feb. 11, 2008
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