Advertising your rental property
By Otesa Middleton Miles • Bankrate.com

Letting tenants know that a rental is available is the first step in being a savvy landlord. Below are some tips to reach renters, who make up one-third of all U.S. households, according to the National Apartment Association.

3. Sign of the times. Place a sign in the yard or window of the property. People who frequent the neighborhood often make good prospects.
4. Fliers. Post fliers at grocery stores, community centers, large employers, colleges and other places with lots of foot traffic. Give the handouts to all of your friends and beg them to put them up at work.
5. College Web sites. Many schools offer an off-campus housing list for students who'd rather live on their own than share a bathroom with 20 others. Some universities charge to include properties on their lists; others don't.
6. Newspapers. Most people know to try the big daily paper in their area -- but what about the alternative weeklies? They're usually cheaper and reach a younger crowd.
7. Brochures. When people come to your rental, give them something to remember you by. An information sheet with the unit's description, address, photos, prized amenities, fees and your contact information will jog memories if the person has seen a lot of properties or if they're scouting for the rest of their family or roommates.
8. Open house. Consider hosting open houses instead of arranging several single appointments. Open houses are more convenient for the landlord and create a sense of competition and urgency with the applicants. Plan for one in the early afternoon on the weekend and one for the after-work crowd during the week.

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