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Dear Terry,
Why does the Toyota dealership in Daytona Beach, Fla., deem it good practice to add $3,000 to $6,000 to their Prius
manufacturer suggested retail price, while St. Augustine Toyota (45 miles away) quotes an MSRP with no markup? They
are both in the Southeastern Toyota district.
You don't suppose Daytona Beach is taking advantage of people who really want to help reduce gas consumption
and planet pollution, do you?
-- Tom
Dear Tom,
There's no conspiracy here -- just supply and demand. One dealer asks more for a vehicle because it thinks someone
will pay that amount. Or, the dealer plans to start out that high and then let buyers think they got a deal because
they negotiated the dealer down by $3,000 to $6,000 from the revised sticker.
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