Ad Products - Company Logo Specs

Company Logo Specs:

• 125 (width) x 45 (height)
• Official corporate logos only – no custom or promotional logos permitted
• Any taglines associated with the logo must be official corporate taglines – special marketing messages are not permitted in the 125x45 space
• Format – GIF only
• No flash
• No animation of any kind
• File size – 2k maximum
• All required logo trademarks or registration marks must be included in the file – Bankrate will not add ™ or ® marks
• Must be on transparent background with no border
• Please provide any font(s) that are required to render correctly if available
• Bankrate will not resize images or alter images in any way
• No 1x1 pixels for tracking allowed
• Only one logo per advertiser allowed – no separate logos for rate table and lightbox
• Logo replacements allowed once per quarter
• Logos not meeting all required specs will be rejected and returned to advertiser
• The publishing of company logos could take up to 5 business days

Credit Union Listings:

• “Membership Required” must be included in the bottom-right-hand side of the logo
• “Membership Required” must be in 9-point Arial font, black only
• If a CU wants to advertise on a table that does not have the new logo design, the advertiser must:
• Include “Credit Union” in their hyperlinked name
• Must include “Membership Required” in the advertiser comments
• Once the tables are converted to the new format, they can include the disclaimer in their logo only
• All other criteria remains the same:
• CUs must comply with our current product criteria
• CUs must advertise rates that are being offered to the entire state
• For 100 High, CUs must advertise rates that are offered to a consumer in all of the 50 states
• All CUs must be insured by NCUA