Audience Profile By Segment

Bankrate users research and purchase financial products online.

Whether your products are lending, banking, or insurance focused, you will not find a more targeted and actively transacting audience than at Bankrate.com.

Lending Products

 

Mortgages

Index
  Shopped online for mortgage loans, past 6 months 233
  Purchased/transacted mortgage loans online, past 6 months 200
  Shopped online for real estate, past 6 months 164
 

Home Equity

 
  Shopped online for home equity loans, past 6 months 262
  Shopped online for home improvement products, past 6 months 202
  Shopped online for a personal loan, past 6 months 183
 

Auto Loans

 
  Shopped online for auto loans, past 6 months 199
  Shopped online for a new automobile, past 6 months 159
 

Debt Management

 
  Researched debt consolidation online, past 30 days 141
  Shopped online for credit reports, past 6 months 212
  Purchased/transacted credit reports online, past 6 months 223

Banking Products

 

CDs, Money Markets & Investments

Index
  Shopped online for stocks, past 6 months 240
  Purchased/transacted stocks online, past 6 months 279
  Shopped money market funds online, past 6 months 281
  Purchased/transacted money market funds online, past 6 months 296
  Shopped mutual funds – bonds online, past 6 months 283
  Purchased/transacted mutual funds – bonds online, past 6 months 272
  Shopped mutual funds – stocks online, past 6 months 206
  Purchased/transacted mutual funds – stocks online, past 6 months 272
  Monitor investments/stocks online, last 30 days 206
 

Credit Cards

 
  Purchased/transacted credit cards online, past 6 months 251
  Shopped online for credit cards, past 6 months 211
  Managed credit card account online, past 30 days 173

Insurance Products

 

Auto, Home & Life

Index
  Shopped auto insurance online, last 30 days 151
  Purchased/transacted auto insurance online, last 30 days 169
  Shopped home insurance online, past 6 months 166
  Purchased/transacted home insurance online, past 6 months 244
  Shopped life insurance online, past 6 months 195
  Purchased/transacted life insurance online, past 6 months 298

Source: Nielsen @Plan, Release 3 2011.