Audience
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Audience Profile By Segment
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Bankrate users research and purchase financial products online – period.
Whether your products are lending, banking, or insurance focused, you will not
find a more targeted and actively transacting audience than at Bankrate.com.
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Lending Products
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Mortgages
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Index
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Shopped online for mortgage loans, past 6 months
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418
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Purchased/transacted mortgage loans online, past 6 months
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180 |
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Shopped online for real estate, past 6 months
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244 |
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Definitely will purchase new residence, next 12 months
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152 |
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Buying first home, next/last 12 months
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165 |
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Home Equity
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Shopped online for home equity loans, past 6 months
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425 |
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Shopped online for home improvement products, past 6 months
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212 |
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Shopped online for a personal loan, past 6 months
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309 |
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Auto Loans
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Shopped online for auto loans, past 6 months
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300 |
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Shopped online for a new automobile, past 30 days
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261 |
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Purchased/transacted a new automobile online, past 30 days
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281 |
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Debt Management
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Researched debt consolidation online, past 30 days
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276
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Shopped online for credit reports, past 6 months
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279 |
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Purchased/transacted credit reports online, past 6 months
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261 |
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Banking Products
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CDs,
Money Markets & Investments
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Index
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Owned a CD, 6 months or less, past 12 months
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190
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Owned a CD, more than 6 months, past 12 months
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185 |
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Shopped online for stocks, past 6 months
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335 |
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Purchased/transacted stocks online, past 6 months
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327 |
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Shopped money market funds online, past 6 months
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514 |
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Purchased/transacted money market funds online, past 6 months
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366 |
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Shopped mutual funds – bonds online, past 6 months
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416 |
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Purchased/transacted mutual funds – bonds online, past 6 months
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292 |
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Shopped mutual funds – stocks online, past 6 months
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420 |
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Purchased/transacted mutual funds – stocks online, past 6 months
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289
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Monitor investments/stocks online, yesterday
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340
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Insurance Products
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Shopped auto insurance online, past 30 days
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217
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Purchased/transacted auto insurance online, past 30 days
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163
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Shopped home insurance online, past 6 months
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281
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Purchased/transacted home insurance online, past 6 months
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181 |
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Shopped life insurance online, past 6 months
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362 |
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Purchased/transacted life insurance online, past 6 months
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212 |
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Source: Nielsen/Netratings @Plan, Fall 2009
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