Whether your products are lending, banking, or insurance focused, you will not find a more targeted and actively transacting audience than at Bankrate.com.
Lending Products |
| |
Mortgages |
Index |
| |
Shopped online for mortgage loans, past 6 months |
233 |
| |
Purchased/transacted mortgage loans online, past 6 months |
200 |
| |
Shopped online for real estate, past 6 months |
164 |
| |
Home Equity |
|
| |
Shopped online for home equity loans, past 6 months |
262 |
| |
Shopped online for home improvement products, past 6 months |
202 |
| |
Shopped online for a personal loan, past 6 months |
183 |
| |
Auto Loans |
|
| |
Shopped online for auto loans, past 6 months |
199 |
| |
Shopped online for a new automobile, past 6 months |
159 |
| |
Debt Management |
|
| |
Researched debt consolidation online, past 30 days |
141 |
| |
Shopped online for credit reports, past 6 months |
212 |
| |
Purchased/transacted credit reports online, past 6 months |
223 |
Banking Products |
| |
CDs, Money Markets & Investments |
Index |
| |
Shopped online for stocks, past 6 months |
240 |
| |
Purchased/transacted stocks online, past 6 months |
279 |
| |
Shopped money market funds online, past 6 months |
281 |
| |
Purchased/transacted money market funds online, past 6 months |
296 |
| |
Shopped mutual funds – bonds online, past 6 months |
283 |
| |
Purchased/transacted mutual funds – bonds online, past 6 months |
272 |
| |
Shopped mutual funds – stocks online, past 6 months |
206 |
| |
Purchased/transacted mutual funds – stocks online, past 6 months |
272 |
| |
Monitor investments/stocks online, last 30 days |
206 |
| |
Credit Cards |
|
| |
Purchased/transacted credit cards online, past 6 months |
251 |
| |
Shopped online for credit cards, past 6 months |
211 |
| |
Managed credit card account online, past 30 days |
173 |
Insurance Products |
| |
Auto, Home & Life |
Index |
| |
Shopped auto insurance online, last 30 days |
151 |
| |
Purchased/transacted auto insurance online, last 30 days |
169 |
| |
Shopped home insurance online, past 6 months |
166 |
| |
Purchased/transacted home insurance online, past 6 months |
244 |
| |
Shopped life insurance online, past 6 months |
195 |
| |
Purchased/transacted life insurance online, past 6 months |
298 |
Source: Nielsen @Plan, Release 3 2011.
