Audience Profile By Segment

Bankrate users research and purchase financial products online.

Whether your products are lending, banking, or insurance focused, you will not find a more targeted and actively transacting audience than at Bankrate.com.

Lending Products

 

Mortgages

Index
  Shopped online for mortgage loans, past 30 days 170
  Purchased/transacted mortgage loans online, past 30 days 162
  Shopped online for real estate, past 30 days 186
  Purchased/transacted real estate online, past 6 months 149
 

Home Equity

 
  Shopped online for home equity loans, past 6 months 167
  Purchased/transacted home equity loans online, past 6 months 229
  Shopped online for home improvement products, past 6 months 207
 

Auto Loans

 
  Shopped online for auto loans, past 30 days 239
  Purchased/transacted auto loan online, past 6 months 192
  Shopped online for a new automobile, past 30 days 218
 

Debt Management

 
  Researched debt consolidation online, past 30 days 185
  Shopped online for credit reports, past 6 months 188
  Purchased/transacted credit reports online, past 6 months 183

Banking Products

 

CDs, Money Markets & Investments

Index
  Shopped online for stocks, past 6 months 178
  Purchased/transacted stocks online, past 6 months 184
  Shopped money market funds online, past 6 months 162
  Purchased/transacted money market funds online, past 6 months 219
  Shopped mutual funds bonds online, past 6 months 263
  Purchased/transacted mutual funds bonds online, past 6 months 284
  Shopped mutual funds stocks online, past 6 months 331
  Purchased/transacted mutual funds stocks online, past 6 months 339
  Monitor investments/stocks online, last 30 days 216
 

Credit Cards

 
  Shopped online for credit cards, past 6 months 173
  Purchased/transacted credit cards online, past 6 months 184
  Plan to change credit card vendor, next 6 months 147

Insurance Products

 

Auto, Home & Life

Index
  Shopped auto insurance online, past 30 days 157
  Purchased/transacted auto insurance online, past 30 days 170
  Shopped home insurance online, past 30 days 197
  Purchased/transacted home insurance online, past 30 days 194
  Shopped life insurance online, past 30 days 216
  Purchased/transacted life insurance online, past 30 days 153

Source: Nielsen @Plan, Q3 2014.