Audience Profile By Segment

Bankrate users research and purchase financial products online.

Whether your products are lending, banking, or insurance focused, you will not find a more targeted and actively transacting audience than at Bankrate.com.

Lending Products

 

Mortgages

Index
  Shopped online for mortgage loans, past 6 months 212
  Purchased/transacted mortgage loans online, past 6 months 190
  Shopped online for real estate, past 6 months 196
  Purchased/transacted real estate online, past 6 months 113
 

Home Equity

 
  Shopped online for home equity loans, past 6 months 149
  Purchased/transacted home equity loans online, past 6 months 292
  Shopped online for home improvement products, past 6 months 185
 

Auto Loans

 
  Shopped online for auto loans, past 6 months 206
  Purchased/transacted auto loan online, past 6 months 151
  Shopped online for a new automobile, past 6 months 200
 

Debt Management

 
  Researched debt consolidation online, past 30 days 163
  Shopped online for credit reports, past 6 months 296
  Purchased/transacted credit reports online, past 6 months 275

Banking Products

 

CDs, Money Markets & Investments

Index
  Shopped online for stocks, past 6 months 211
  Purchased/transacted stocks online, past 6 months 215
  Shopped money market funds online, past 6 months 216
  Purchased/transacted money market funds online, past 6 months 283
  Shopped mutual funds bonds online, past 6 months 207
  Purchased/transacted mutual funds bonds online, past 6 months 244
  Shopped mutual funds stocks online, past 6 months 214
  Purchased/transacted mutual funds stocks online, past 6 months 241
  Monitor investments/stocks online, last 30 days 234
 

Credit Cards

 
  Shopped online for credit cards, past 6 months 173
  Purchased/transacted credit cards online, past 6 months 185
  Plan to change credit card vendor, next 6 months 157

Insurance Products

 

Auto, Home & Life

Index
  Shopped auto insurance online, past 6 months 152
  Purchased/transacted auto insurance online, past 6 months 181
  Shopped home insurance online, past 6 months 143
  Purchased/transacted home insurance online, past 6 months 150
  Shopped life insurance online, past 6 months 230
  Purchased/transacted life insurance online, past 6 months 217

Source: Nielsen @Plan, Q4 2012.