Audience
|
|
Audience Profile By Segment
|
|
Bankrate users research and purchase financial products online – period.
Whether your products are lending, banking, or insurance focused, you will not
find a more targeted and actively transacting audience than at Bankrate.com.
|
|
|
|
......................................................................................................................................................
|
|
Lending Products
|
|
Mortgages
|
Index
|
|
|
Shopped online for mortgage loans, past 6 months
|
372
|
|
|
Purchased/transacted mortgage loans online, past 6 months
|
177 |
|
|
Shopped online for real estate, past 6 months
|
241 |
|
|
Definitely will/probably will purchase new residence, next 12 months
|
144 |
|
|
Buying first home, next/last 12 months
|
155 |
|
|
|
|
Home Equity
|
|
|
|
Shopped online for home equity loans, past 6 months
|
361 |
|
|
Shopped online for home improvement products, past 6 months
|
218 |
|
|
Shopped online for a personal loan, past 6 months
|
293 |
|
|
|
|
Auto Loans
|
|
|
|
Shopped online for auto loans, past 6 months
|
318 |
|
|
Shopped online for a new automobile, past 30 days
|
263 |
|
|
Purchased/transacted a new automobile online, past 30 days
|
266 |
|
|
|
|
Debt Management
|
|
|
|
Researched debt consolidation online, past 30 days
|
243
|
|
|
Shopped online for credit reports, past 6 months
|
279 |
|
|
Purchased/transacted credit reports online, past 6 months
|
242 |
|
|
......................................................................................................................................................
|
|
Banking Products
|
|
|
|
CDs,
Money Markets & Investments
|
Index
|
|
|
Owned a CD, 6 months or less, past 12 months
|
173
|
|
|
Owned a CD, more than 6 months, past 12 months
|
168 |
|
|
Shopped online for stocks, past 6 months
|
334 |
|
|
Purchased/transacted stocks online, past 6 months
|
338 |
|
|
Shopped money market funds online, past 6 months
|
461 |
|
|
Purchased/transacted money market funds online, past 6 months
|
333 |
|
|
Shopped mutual funds – bonds online, past 6 months
|
399 |
|
|
Purchased/transacted mutual funds – bonds online, past 6 months
|
297 |
|
|
Shopped mutual funds – stocks online, past 6 months
|
410 |
|
|
Purchased/transacted mutual funds – stocks online, past 6 months
|
306
|
|
|
Monitor investments/stocks online, yesterday
|
342
|
|
|
|
|
......................................................................................................................................................
|
|
Insurance Products
|
|
|
Shopped auto insurance online, past 30 days
|
204
|
|
|
Purchased/transacted auto insurance online, past 30 days
|
187
|
|
|
Shopped home insurance online, past 6 months
|
249
|
|
|
Purchased/transacted home insurance online, past 6 months
|
203 |
|
|
Shopped life insurance online, past 6 months
|
349 |
|
|
Purchased/transacted life insurance online, past 6 months
|
252 |
|
|
|
|
Source: Nielsen/Netratings @Plan, Winter 2009/2010
|
