Demographics Overview

Bankrate attracts over 14 million unique monthly users, but their quality is as important
as their quantity.

 

Bankrate Audience Statistics

Users
Monthly Unique Visitors 14,000,000
Gender
Male
50%
Female 50%
Age
Mean Age
49
Income
HHI $50k+ 74%
HHI $75k+ 52%
HHI $100k+ 31%
Education/Occupation
College Grad/Post Grad 52%
Professional/Executive/Managerial 25%
Lifestyle
Married 52%
Children under 18 in HH 36%
 
 

Sources: Adobe SiteCatalyst, 2016 averages, and Nielsen @Plan, Q2 2016