Demographics Overview

Bankrate attracts over 12 million unique monthly users, but their quality is as important
as their quantity.

 

Bankrate Audience Statistics

Users
Monthly Unique Visitors 15,803,506
Gender
Male
 48%
Female 52%
Age
Mean Age
 48
Median Age 49
Income
HHI $50k+ 72%
HHI $75k+ 47%
HHI $100k+ 26%
Mean HHI $78,266
Median HHI $74,584
Education/Occupation
Attended College 80%
College Grad/Post Grad 44%
Professional/Executive/Managerial 30%
Lifestyle
Married 63%
Children under 18 in HH 40%
 
 

Source: Adobe SiteCatalyst, Jan 2013, and Nielsen @Plan, Q4 2012.

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