Demographics Overview

Bankrate attracts over 13 million unique monthly users, but their quality is as important
as their quantity.

 

Bankrate Audience Statistics

Users
Monthly Unique Visitors 13,398,255
Gender
Male
53%
Female 47%
Age
Mean Age
50
Income
HHI $50k+ 72%
HHI $75k+ 47%
HHI $100k+ 26%
Mean HHI $79,146
Education/Occupation
College Grad/Post Grad 48%
Professional/Executive/Managerial 25%
Lifestyle
Married 55%
Children under 18 in HH 34%
 
 

Sources: Adobe SiteCatalyst, 2014 averages, and Nielsen @Plan, Q3 2014.