Sponsorship Opportunities

Bankrate's Basics Series, Editorial Guides, Special Features and Exclusives provide a unique sponsor opportunity for brand integration into rich and in-depth content.

Basics Series
Bankrate's Basics Series offers step-by-step instructions on how to make financial decisions and transactions. Designed for both the novice user and more experienced users searching for specific information, the Basics fully engage customers as they learn what and how to buy. Each Basics Series is divided into 4-7 chapters with numerous subsections and contains 30-50 stories.

Basics Sponsorship Package:

  • 11 Basics Series: Mortgage, Debt Management, Home Equity, CDs & Investments, Checking, Credit Card, Auto, Education, Retirement, Taxes and Insurance
  • Sponsor exclusivity within selected Basics Series
  • Sponsor attribution within Basics Top Header
  • Prominent promotional module on each channel home page
  • Possible pickup from online partner network
View Basic Sponsorship Example
Editorial Guides
Bankrate's Editorial Guides offer readers an extensive look at a themed subject matter throughout numerous original and repackaged stories.

Select enhanced editorial features could include:

  • Calculator with tips/supportive editorial
  • Downloadable materials
  • Expert Q&A
  • Interactive tools, such as illustrated interactive tutorials or instructional components

Editorial Guide Sponsorship Package:

  • Sponsor exclusivity within Guide
  • Sponsor attribution on Bankrate home page promotional module
  • Sponsor attribution within Guide Top Header
  • Rotates within top story section on home page and relevant channel home pages
  • Possible pickup from online partner network
  • Social media extensions including promotional text within Bankrate's weekly eNewsletters, blogs, Twitter, Facebook, etc.
View Editorial Guide Example
Special Features
Bankrate's Special Features are designed to help users become more literate on a specific financial topic. Special Features include a combination of various media, usually including stories, slideshows, galleries, calculators, videos and infographics. These in-depth Features cover a variety of personal finance topics throughout the year, offering advertisers the opportunity to align their campaign with relevant content.

Special Feature Sponsorship Package:

  • Sponsor exclusivity within Special Feature
  • Sponsor attribution on Bankrate home page promotional module and other prominent site promotion
  • Sponsor attribution within Special Feature Top Header
  • Possible pickup from online partner network
  • Social media extensions including promotional text within Bankrate's weekly eNewsletters, blogs, Twitter, Facebook, etc.
  • Rotates within top story section on home page and relevant channel home pages
View Special Feature Example
Exclusives
Exclusives offer readers one-of-a-kind survey results from Bankrate's research department in combination with editorial insight and analysis of the results for today's consumer.

Exclusive Sponsorship Package:

  • Sponsor exclusivity within Exclusive
  • Sponsor attribution on Bankrate home page promotional module and other prominent site promotion
  • Sponsor attribution within Exclusive Top Header
  • Possible pickup from online partner network
  • Social media extensions including promotional text within Bankrate's weekly eNewsletters, blogs, Twitter, Facebook, etc.
  • Rotates within top story section on home page and relevant channel home pages
View Exclusives Example