Ad Products

Sponsorship Opportunities

Bankrate.com’s Basics Series, Exclusives and Editorial Feature Guides provide a unique and exclusive sponsor opportunity for brand integration into rich and in-depth content. Topics include: Home Equity, CDs & Investments, Home Improvement, Real Estate, Debt Management, Automotive Trends, and Savings.

	Basics Sponsorships
	Editiorial Guides
	Exclusives
	2008 Editorial Guide Calendar

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Basics Sponsorships

Bankrate Basics Series offer step-by-step instructions in how to make financial decisions and transactions. Designed for either the novice user or more experienced user searching for specific information, the Basics fully engage customers as they learn what and how to buy.

Each Basics is divided into 4-7 chapters with numerous subsections and contains 30-50 stories.

Quizzes at the end of each chapter add an interactive element.

Basics Sponsorship Package:

	Channel packages available: CDs & Investments, Home Equity & Mortgages. Each channel sponsorship runs 3 months
	Total Ownership Package: Own all 11 Basics Series: Mortgage, Debt Management, Home Equity, CDs & Investments, Checking, Credit Card, Auto, Personal Finance, Education, Retirement, and Tax & Insurance. Total ownership package runs 6 months
	100% SOV in all ad placements: Top Leaderboard, Skyscraper, Badge, Bottom Banner
	Heavily discounted in-channel or ROS impressions
	Sponsor attribution within Basics Top Header
	Fixed Bankrate homepage promotional module
	Fixed link on Bankrate home page within “More on Bankrate” section
	Prominent promotional module on each channel home page

Basics Sponsorship Example:

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Editorial Guides

Bankrate Editorial Guides offer readers an extensive look at a themed subject matter throughout numerous original and repackaged stories. Guide sponsorships run for 2-month or 3-month periods. Select enhanced editorial features could include:

Calculator with tips / supportive editorial

Downloadable materials

Expert Q&A

Interactive tools, such as illustrated interactives, tutorials or instructional components

Editorial Guide Sponsorship Package:

	Sponsor exclusivity within Guide
	Sponsor attribution on Bankrate homepage promotional module.
	Sponsor attribution on rotating promotional module within News and Advice
	Rotations within top feature section on homepage and relevant channel homepages.
	Display ads targeted to Guide content.
	Possible pickup from online partner network.

Editorial Guide Sponsorship Example:

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Exclusives

Exclusives offer readers one-of-a-kind survey results from Bankrate’s research department in combination with editorial explaining what the results mean for today’s consumer. These in-depth studies are on a variety of topics including: CDs, Check Card, Passbook/Savings, Credit Card, Closing Costs, Checking, Cash Sweep Account, Gift Card and Overdraft Protection.

Each of the nine studies will include a summary and details of the findings, related calculators, work sheets and action-oriented advice for readers

Exclusives Guide Sponsorship Package

	Prominent Site Promotion
	Promotions within relevant channel home pages
	Links included within resources area of relevant stories
	Promotional text within Bankrate's weekly email newsletters

Exclusives Sponsorship Example:

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2008 Editorial Guide Calendar
Click on each Guide or Mini-Guide for more information

JANUARY	FEBRUARY	MARCH	APRIL
Bankrate's Tax Guide			Bankrate's Real Estate Guide
	Exclusives: CD Study	Exclusive: Cash Sweep Account Study
			Exclusives: Passbook/ Statement Savings Study
		Bankrate's Investing Guide
MAY	JUNE	JULY	AUGUST
Real Estate Guide (con't)		Exclusives: Closing Costs Study
Exclusives: Credit Card Study		Bankrate's Insurance Guide
	Bankrate's Debt Management Guide		Bankrate's Auto Buying Guide
SEPTEMBER	OCTOBER	NOVEMBER	DECEMBER
	Bankrate's Retirement Guide
	Exclusives: Checking Study	Exclusives: Gift Card Study
Bankrate's Auto Buying Guide (con't)			Bankrate's A Look Back, A Look Ahead Guide (Runs through January, 2009)

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Except as otherwise expressly agreed in writing by Bankrate, the terms and conditions governing all advertising with Bankrate are set forth in Bankrate's Advertising Terms and Conditions located at www.bankrate.com/terms. Any and all other materials or information displayed on Bankrate.com or received from Bankrate or its representatives regarding advertising with Bankrate shall not be binding on Bankrate and are subject to the terms and conditions set forth in Bankrate's Advertising Terms and Conditions.