Bankrate Content Opportunities

Reaching Our Audience in the Right Context


Sponsored Editorial Content

Bankrate's award-winning editorial team produces authoritative content to help our audience make good financial decisions. From daily articles and blogs to monthly and yearly forecasts and surveys, both consumers and press alike turn to Bankrate for objective, comprehensive, and free financial information.

Content Author:

Bankrate.com

Sponsorship Includes:

  • 100% share of voice
  • "Integrated look & feel with your marketing
  • Ongoing program optimization
  • Extensive promotion across our partner, social, email channels
  • "Brought to you by" credit
  • Ability to use Bankrate content in your promotional channels*

FTC Disclosure Required:

None because content is 100% editorial with no advertiser influence.

*Separate content licensing agreement required.



Branded Advertiser Content

You know your product and your consumer. You have invested in developing a quality content to educate those consumers. Now you need additional distribution channels to promote your content.

Content Author:

Advertiser

Sponsorship Includes:

  • Distribution of your content on Bankrate.com
  • Paid promotion across our social and email channels, as well as onsite
  • Promotion across our partner, social, email channels

FTC Disclosure Required:

All content and promotion of content must be labeled "advertising" and byline will read the advertiser's name.



Co-Created Content

You want to reach Bankrate's valuable in-market audience with a content message you can help influence. Bankrate.com has formed a custom content studio to help advertisers create quality content. This new studio is independent of Bankrate.com editorial team.

Content Author: Bankrate.com content studio

Sponsorship Includes:

  • 100% sov on custom created page/hub, including display advertising
  • Paid promotion across our social and email channels, as well as onsite

FTC Disclosure Required: content must be labeled "advertising" and byline will read "Produced by Bankrate.com's native advertising staff."