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Advertising Specs/Policies
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Advertising
Specs:
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| Display
Advertising Specs |
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| Palette/Logo
Size Guidelines |
| Required
Palette Guidelines |
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Bankrate.com reserves the
right to maintain its user experience by clearly
distinguishing the advertising and editorial relationship
on the Bankrate.com Web site. Advertisements may
not utilize colors that mirror the look of the
Bankrate.com site, and must display advertiser
names and/or logos that are sufficiently prominent
as to avoid any user confusion.
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Bankrate
requires the following palette guidelines
in all Display Advertisements and customized
co-branded landing pages:
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Our
guidelines require that Advertiser display
advertisements or customized co-branded landing
pages not mirror the look and feel of the
Bankrate.com site. Below are the colors used
in the Bankrate.com palette. These exact color
values within a range of +/- 20%, used either
individually or in combination, yielding a
look and feel that resembles Bankrate.com
are against guidelines. |
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Required
Logo Size Guidelines
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In
an effort to clearly label advertisements
as such, Bankrate requires the following
Advertiser name and/or logo sizes
in all Display Advertisements:
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Leaderboard,
Skyscraper, Poster, and Island advertisements:
Advertiser Name/ Logo: Horizontal
Orientation |
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If a rectangular logo
that is horizontally oriented, the
minimum dimensions are: 100 w x 50
pixels.
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If a square
logo, the minimum dimensions are: 75
x 75 pixels. |
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The advertiser
name must be horizontally oriented and
clearly readable. |
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Rectangular
logos orientated vertically within the
ad unit will not be accepted. |
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Badge Advertisement:
Advertiser Name/Logo: Horizontal
Orientation |
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If
a rectangular logo that is horizontally
oriented, the minimum dimensions are:
100 w x 25 pixels. |
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If
a square logo, the minimum dimensions
are: 50 x 50 pixels. |
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The
advertiser name must be horizontally
oriented and clearly readable. |
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Rectangular
logos orientated vertically within the
ad unit will not be accepted. |
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| Third-Party
Served Advertisements |
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Third party ad serving is only
allowed on Bankrate.com by approved third-party
ad servers.
All ad creatives and redirect
tags that call the third-party ad server must
be tested and pre-approved by Bankrate.com prior
to the campaign start date. Furthermore, if during
an active campaign additional creative is added
by the advertiser through a third-party ad server,
such creative must be reviewed and approved by
Bankrate before placed on the site.
Ad creatives served by third-party
servers must adhere to the Bankrate ad specifications
and Size Requirements.
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| E-Mail
Advertising Specifications |
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Standard
Newsletters
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Standard Newsletters:
Bankrate Weekly Roundup, Mortgage & Real Estate News, Frugal News, CD & Investing News, Credit Card Weekly, Home Equity Strategies & Advice (Monthly). |
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Special send: Fed Watch - sent twice each time the Fed meets, with in-depth pre and post meeting coverage. |
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Text: 2 placements: Top: 400 character limit including all punctuation and spaces; Bottom: 400 character limit including all punctuation and spaces (each placement). |
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HTML: |
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1)Top Banner/Leaderboard
468 x 60 (12k max) or 728 x 90 (16k max).
2) Bottom Banner/Leaderboard 468 x 60 (12k
max) or 728 x 90 (16k max)
3) Skyscraper 120 x 600 (16k max) or 160 x
600 (20k max) |
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Advertiser is requested to
send both text and display ads. |
Alerts
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Alert types: Bankrate
Mortgage Rate Alert, Bankrate CD Rate Alert,
Bankrate Home Equity Rate Alert [New!], Bankrate
News Alert |
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Text: 1 text ad placement:
400 character limit |
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Ad opportunities:
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1)Top Banner/Leaderboard
468 x 60 (12k max) or 728 x 90 (16k max).
2) Bottom Banner/Leaderboard 468 x 60 (12k
max) or 728 x 90 (16k max)
3) Skyscraper 120 x 600 (16k max) or 160 x
600 (20k max) |
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Advertiser is requested to
send both text and display ads. |
Standalone E-Mails
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Text:
Advertiser is the entire e-mail: 600 words
or 3,000 character limit. 15k total limit. |
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HTML:
Formatted text/images of GIF/JPEG no larger
than 18k and 400x520 pixels. Images are to
be served on the advertiser's end. 30k total
limit (text + images). |
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All Newsletters/Standalones: AOL users
receive fully compliant MULTIPART e-mails,
so they will receive either a text or an HTML
e-mail depending on whichever format their
specific version of AOL can display. |
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Subject lines: 68 Characters maximum,
including spaces. Use normal text, with minimal
usage of caps and punctuation. Excessive usage
of caps or punctuation in a subject line may
cause the recipient’s e-mail server to
detect the e-mail as spam, and either delete
your message or send it to a “spam”
folder.
The usage of certain words/phrases in a subject
line may also increase the “spam rating”
of your message. Words and phrases to avoid:
Available, Buy, Check it out, Click, Click
here, Discount, Enhanced, Exciting, Free,
Home page, Hot, Log in, More, Offers, Opportunity,
Select, Special.
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| Destination
URLs and Landing Pages |
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Guidelines
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