Ad Products - Display Advertising

High-impact, contextually relevant display advertisements deliver your message to an engaged, receptive audience.

BANKRATE DISPLAY ADVERTISING SPECS
Ad Unit Dimensions Page Type Placements Max File Size Bankrate-Served File Types Third-Party-Served Expanding
Action
Initiation Animation Length
DESKTOP
Billboard 970x250 All pages with Leaderboard units 200 KB PNG, GIF, JPEG, HTML5 YES N/A N/A 15 SECONDS MAX ANIMATION LENGTH

Video not allowed for this unit
Leaderboard
Top and Bottom
728x90 All pages. 80 KB PNG, GIF, JPEG, HTML5 YES N/A N/A 15 SECONDS MAX ANIMATION LENGTH

Video not allowed for this unit
Flex 300X600
300x250
160x600
All pages 80 KB PNG, GIF, JPEG, HTML5 YES N/A N/A 15 SECONDS MAX ANIMATION LENGTH

Video not allowed for this unit
Filmstrip 300x600 with internal Scrolling up to 300x3000 All pages 200 KB Third-party served / HTML5 YES N/A N/A 15 SECONDS MAX ANIMATION LENGTH
1.1 MB add'l load for host inititated video
Broker Table Listing Text:7 lines, 20 characters per line max, including spaces.Logo:120x90 Brokerage Table Page Logo: 20 KB Logo: GIF, JPEG, PNG N/A N/A N/A N/A
Wallpaper 1600x1000 All pages 240 KB PNG, GIF, JPEG YES N/A N/A N/A
Textlink Text:1 line, 35 characters max, including spaces.

Logo: 80x20
All pages Logo: 10 KB Logo: GIF, JPEG, PNG N/A N/A N/A N/A
Video Ad - Pre-Roll 1280x720 max
(16:9 aspect ratio)
60 MB Third-party served: VAST* and VPAID
SSL(HTTPS) compliant.
MP4, MOV, AVI
Yes N/A N/A 15 or 30 seconds

MOBILE
Mobile Adhesion 300x50
320x50
All pages 80 KB PNG, GIF, JPEG, HTML5 YES N/A N/A 15 SECONDS MAX ANIMATION LENGTH

Video not allowed for this unit
Mobile Top
Mobile Bottom
300x250 All pages 80 KB PNG, GIF, JPEG, HTML5 YES N/A N/A 15 SECONDS MAX ANIMATION LENGTH

Video not allowed for this unit
Null Set 666x124 Rate Tables 200 KB PNG, GIF, JPEG, HTML5 YES N/A N/A N/A
Exit Intent Unit 640x480 Rate Tables
MTG Calc
200 KB PNG, GIF, JPEG YES N/A N/A N/A
Featured Full Width / Leaderboard Full (HUB)
Desktop
1547x350 Rate Tables 240 KB PNG, GIF, JPEG, HTML5 N/A N/A N/A N/A
Featured Full Width / Leaderboard Full (HUB)
Mobile
TBD Rate Tables 80 KB PNG, GIF, JPEG, HTML5 N/A N/A N/A N/A
Inline Fill
Desktop
656x125 Rate Tables 200 KB PNG, GIF, JPEG, HTML5 N/A N/A N/A N/A
Inline Fill
Mobile
320x190 Rate Tables 80 KB PNG, GIF, JPEG, HTML5 N/A N/A N/A N/A
Featured Lender - AUTO
Desktop
1000x110 Auto Rate Table 200 KB PNG, GIF, JPEG, HTML5 N/A N/A N/A N/A
Featured Lender - AUTO
Mobile
320x110 Auto Rate Table 80 KB PNG, GIF, JPEG, HTML5 N/A N/A N/A N/A
Featured Lender - HELOC
Desktop
668X110 HELOC Rate Table 200 KB PNG, GIF, JPEG, HTML5 YES N/A N/A N/A
Featured Lender - HELOC
Mobile
320x100 HELOC Rate Table 80 KB PNG, GIF, JPEG, HTML5 Yes N/A N/A N/A
In-Read Bottom 575x138 Story Pages 80 KB PNG, GIF, JPEG, HTML5 N/A N/A N/A N/A
In-Read Top 300x100 Story Pages 80 KB PNG, GIF, JPEG, HTML5 N/A N/A N/A N/A
Native Button
Desktop
607x61 Story Pages 80 KB PNG, GIF, JPEG, HTML5 N/A N/A N/A N/A
Native Button Lightbox
Desktop
300x75 Story Pages 80 KB PNG, GIF, JPEG, HTML5 N/A N/A N/A N/A
Native Button / Lightbox
Mobile
300x75 Story Pages 80 KB PNG, GIF, JPEG, HTML5 N/A N/A N/A N/A

ADDITIONAL GUIDELINES:

  • Border -- ALL creatives must have a 1px X 1px visible border of a contrasting color.
  • SSL -- All ads must be secure and SSL Compliant
  • All site served units need to be built in HTML5, JPG, GIF, or PNG.-- FLASH / SWF creatives have been deprecated and are no longer supported.