| Ad Unit |
Dimensions |
Page Type Placements |
Max File Size |
BR-served file types |
3rd Party served file types |
Expanding Action |
Initiation |
Animation Looping/ Length |
| Leaderboard |
728x90 |
All pages (with the exception of Bankrate Corporate pages and printer-friendly pages) |
40k |
GIF, JPEG, Flash, HTML, DHTML |
Accepted on a case-by-case basis, including Flash, HTML, DHTML and most rich media solution providers including Doubleclick, Atlas, Pointroll, Unicast and Eyeblaster |
No expanding allowed on this unit. Note: when expanding Pencil ads appear on the page, Leaderboards will not appear |
N/A |
15 seconds |
| Bottom Banner |
728x90 |
See above |
40k |
GIF, JPEG, Flash, HTML, DHTML |
See above |
N/A |
N/A |
15 seconds |
| Medium Rectangle (Flex) |
300x250 |
See above |
40k |
GIF, JPEG, Flash, HTML, DHTML |
See above |
Expands left to 500x250 max. Pointroll is accepted. Other 3rd party is on a case-by-case basis, subject to testing. |
User-initiated (rollover or on click) |
15 seconds |
| Half Page (Flex) |
300x600 |
See above |
40k |
GIF, JPEG, Flash, HTML, DHTML |
See above |
Expands left to 600x600 max. Pointroll is accepted. Other 3rd party is on a case-by-case basis, subject to testing |
User-initiated (rollover or on click) |
15 seconds |
| Skyscraper (Flex) |
160x600 |
See above |
20k |
GIF, JPEG, Flash, HTML, DHTML |
See above |
Expands left to 320x600 max. Pointroll is accepted. Other 3rd party is on a case-by-case basis, subject to testing |
User-initiated (rollover or on click) |
15 seconds |
| Rectangle |
180x150 |
Story pages |
20k |
GIF, JPEG, Flash, HTML, DHTML |
See above |
N/A |
N/A |
15 seconds |
| 3:1 Rectangle |
300x100 |
All pages (with the exception of Bankrate Corporate pages and printer-friendly pages) |
20k |
GIF, JPEG, Flash, HTML, DHTML |
See above |
N/A |
N/A |
15 seconds |
| Expandable Pencil Ad |
990x30 closed 990x300 open
2 files required |
Main Home page, Top-level home pages and category home pages with a frequency cap |
40k |
GIF, JPEG, Flash |
N/A. Served by Bankrate |
Down - pushes content down. Ad expands upon hover, contracts when user mouses off |
On hover |
15 seconds |
| Product Spotlight |
HTML unit 292x150 |
All channel homepages, directly under calculators |
15k |
HTML |
N/A |
N/A |
N/A |
N/A |
| Content Center |
300x150 |
All channel homepages, right rail |
20k |
HTML |
N/A |
N/A |
N/A |
N/A |
| Partner Center |
56 characters max; 145x25 |
All pages (with the exception of Rate Tables, Bankrate Corporate pages and printer-friendly pages) |
2k for logo |
GIF, JPEG for logo |
N/A |
N/A |
N/A |
N/A |
| Interstitial |
800x500 max |
Varies - between the page with a frequency cap |
80k |
GIF, JPEG, Flash |
N/A |
N/A |
N/A |
5 seconds |
| Text Link |
Max 35 characters, including spaces |
Top right of every page on the site |
Max 35 characters, including spaces |
N/A |
N/A |
N/A |
N/A |
N/A |
| Text Link with Logo |
35 characters max; 80x20 logo |
Top right of every page on the site |
1k for logo size |
GIF, JPEG for logo |
N/A |
N/A |
N/A |
N/A |
| Brokerage Table Listing |
140 characters max; 120x90 logo |
Brokerage Table page |
3k for logo |
GIF, JPEG for logo |
N/A |
N/A |
N/A |
N/A |
| Contextual Sponsored Text Links |
Headline 50 characters, description 125 characters maximum |
Story, calculator and rate pages |
text |
N/A |
N/A |
N/A |
N/A |
N/A |
| Video: Pre-Roll |
576x326 screen size |
Varies |
Case-by-case basis |
.FLV files only |
N/A |
N/A |
automatic |
15 seconds |
| Video: In-Banner |
300x250, 300x600, 160x600 |
All pages (with the exception of Bankrate Corporate pages and printer-friendly pages) |
40k initial download
80k polite file size |
N/A |
See above |
N/A |
automatic |
15 seconds |
