Ad Products - Display Advertising

High-impact, contextually relevant display advertisements deliver your message to an engaged, receptive audience.

Ad Unit Dimensions Page Type Placements Max File Size BR-served file types 3rd Party served file types Expanding Action Initiation Animation Looping/ Length
Leaderboard 728x90 All pages (with the exception of Bankrate Corporate pages and printer-friendly pages) 40k GIF, JPEG, Flash, HTML, DHTML Rich media file types accepted: PointRoll. Other formats accepted on a case-by-case basis, contingent on testing. No expanding allowed on this unit. Note: when Pencil ads appear on the page, Leaderboards will not appear N/A 15 seconds
Bottom Banner 728x90 See above 40k GIF, JPEG, Flash, HTML, DHTML See above N/A N/A 15 seconds
Medium Rectangle (Flex) 300x250 See above 40k GIF, JPEG, Flash, HTML, DHTML See above Expands left to 600x250 max. Pointroll is accepted. Other 3rd party is on a case-by-case basis, subject to testing. User-initiated (rollover) 15 seconds
Half Page (Flex) 300x600 See above 40k GIF, JPEG, Flash, HTML, DHTML See above Expands left to 600x600 max. Pointroll is accepted. Other 3rd party is on a case-by-case basis, subject to testing User-initiated (rollover) 15 seconds
Skyscraper (Flex) 160x600 See above 40k GIF, JPEG, Flash, HTML, DHTML See above Expands left to 320x600 max. Pointroll is accepted. Other 3rd party is on a case-by-case basis, subject to testing User-initiated (rollover) 15 seconds
Portrait (Please ask your Bankrate Sales Rep for complete specs) 300x1050 Divided into three distinct modules See above 80k N/A See above N/A User-initiated (rollover) 15 seconds
Rectangle 180x150 Story pages 20k GIF, JPEG, Flash, HTML, DHTML See above N/A N/A 15 seconds
3:1 Rectangle 300x100 All pages (with the exception of Bankrate Corporate pages and printer-friendly pages) 20k GIF, JPEG, Flash, HTML, DHTML See above N/A N/A 15 seconds
Homepage Carousel Ad 300x250 Main homepage 40k GIF, JPEG, Flash, HTML, DHTML See above N/A User-initiated (rollover) 8 seconds
Roadblock with Wallpaper All display ads on page plus 1600x1000 wallpaper Bankrate Homepage and Channel Homepages 80k GIF, JPEG See above N/A N/A N/A
Expandable Pencil Ad 990x30 closed 990x300 open,
2 files required		 Main homepage, top-level homepages and category homepages with a frequency cap 40k GIF, JPEG, Flash N/A. Served by Bankrate Down - pushes content down. Ad expands upon hover, contracts when user mouses off User-initiated (rollover) 15 seconds
Product Spotlight HTML unit 292x150 All channel homepages, left or center rails, links directly to advertiser's site 15k HTML N/A N/A N/A N/A
Content Center 300x150 All channel homepages, right rail, links to Bankrate content, sponsored by advertiser 20k HTML N/A N/A N/A N/A
Partner Center Logo: 145x25
Text: 2 lines, 28 characters per line, including spaces		 All pages (with the exception of Rate Tables, Bankrate Corporate pages and printer-friendly pages) 2k for logo GIF, JPEG for logo N/A N/A N/A N/A
Interstitial 800x500 max Between the page with a frequency cap 80k GIF, JPEG, Flash N/A N/A N/A

Before rate tables: 5 seconds. Before all other pages: 15 seconds.
Text Link 35 characters max, including spaces Top right of every page on the site N/A N/A N/A N/A N/A N/A
Text Link with Logo Logo: 80x20
Text: 35 characters max, including spaces		 Top right of every page on the site Logo: 1k, official corporate logos only GIF, JPEG for logo N/A N/A N/A N/A
Brokerage Table Listing Logo: 120x90
Text: 140 characters max, including spaces		 Brokerage Table page Logo: 3k, official corporate logos only GIF, JPEG for logo N/A N/A N/A N/A
Contextual Sponsored Text Links Headline: 50 characters max, including spaces
Description: 125 characters max, including spaces		 Story, calculator and rate pages N/A N/A N/A N/A N/A N/A
Video: Pre-Roll 576x326 screen size Varies Case-by-case basis .FLV files only N/A N/A automatic 15 seconds
Video: In-Banner 300x250, 300x600, 160x600 All pages (with the exception of Bankrate Corporate pages and printer-friendly pages) 40k initial download
80k polite file size		 N/A See above N/A automatic 15 seconds

Note: All display ad units need a visible, high contrast 1x1 pixel border.

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Except as otherwise expressly agreed in writing by Bankrate, the terms and conditions governing all advertising with Bankrate are set forth in Bankrate's Advertising Terms and Conditions located at www.bankrate.com/terms. Any and all other materials or information displayed on Bankrate.com or received from Bankrate or its representatives regarding advertising with Bankrate shall not be binding on Bankrate and are subject to the terms and conditions set forth in Bankrate's Advertising Terms and Conditions.