Email Advertising

Bankrate’s email campaigns are the ideal vehicle to reach "Power Users" - readers who are actively making critical personal finance decisions.

Niche Newsletters
Bankrate’s in-market users rely on our newsletters for the most current personal finance information delivered straight to their inbox.
  • Bankrate Daily
    Bankrate’s popular daily newsletter.
    Frequency: Mon-Fri

  • Power Up!
    Your guide to tools and tips for all stages of life’s financial journey.
    Frequency: Mondays

  • The Cashlorette
    Maximize your money with Sarah Berger’s savings tips and tricks.
    Frequency: Wednesdays

  • Home Hacker
    Weekly synopsis of the mortgage industry.
    Frequency: Thursdays

  • One to a Million
    Take your retirement for a test run. Follow Jill Cornfield to Increase your odds of retiring rich.
    Frequency: Wednesdays

  • Game of Loans
    Your essential guide to all things credit cards and personal loans.
    Frequency: Fridays

Advertising Opportunities:
  • Sponsorship w/Masthead
  • 300x250 ATF
  • 300x250 BTF
  • Native opportunity

Contact your sales representative for more information.

Newsletter Metrics:
  • Unique opens
  • Unique clicks
  • CTR
  • Conversions with advertiser tracking ID