Email Advertising

Bankrate’s email campaigns are the ideal vehicle to reach "Power Users" - readers who are actively making critical personal finance decisions.

No rich media advertisements accepted in Weekly Newsletters or Rate Alerts.
GIF or JPG formats only.



Newsletters:
  • Leaderboard: 728x90 | 40k max
  • Bottom Banner: 728x90 | 40k max
  • Flex:
    • Medium Rectangle: 300x250 | 40k max
    • Half Page: 300x600 | 40k max
    • Skyscraper: 160x600 | 40k max
  • Advertiser is required to send both text and display ads.
Rate Alerts:
  • Bottom Banner: 728x90 | 40k max
  • Advertiser is required to send both text and display ads.
News Alerts:
  • Leaderboard: 728x90 | 40k max
  • Bottom Banner: 728x90 | 40k max
  • Flex:
    • Medium Rectangle: 300x250 | 40k max
    • Half Page: 300x600 | 40k max
    • Skyscraper: 160x600 | 40k max
  • Advertiser is required to send both text and display ads.
Standalone Emails:
  • HTML: Formatted text/images or gif/jpeg no larger than 18k. Recommended pixel size 400x520. Advertiser is required to supply .html format.
  • Text: Recommended maximum of 600 words or 3,000 characters (including URL), 15k limit. Advertiser is required to supply .txt format.
  • Subject lines:
    • 50 characters recommended.
    • To avoid a high spam rating, use normal text with minimal use of caps, special characters and punctuation. It is also recommended that advertisers avoid words and phrases such as: Available, Buy, Check it out, Click, Click here, Discount, Enhanced, Exciting, Free, Homepage, Hot, Log in, More, Offers, Opportunity, Select, Special.
  • Standalone Emails: Restricted to four sends per quarter per unique user.