All banners and badges must be prepared by clients.
Upon request, Bankrate.com has a list of available Internet Graphic
Designers.
File Format: GIF - 72 dpi, 256 colors.
Alternative text - up to 50 characters; exact URL
required.
Animation - GIF 89.
Creative must work with all browser versions.
Rich Media accepted.
Limit four creatives per month.
Bankrate.com AD SIZES:
Poster - 275 x 330 pixels (16K file size);
Banner - 468 x 60 pixels (12K file size);
Badges - 125 x 125 (10K file size).
Sponsor Bar - 125 x 40, (10K file size).
Skyscraper – 120x600 (16k file size—12k if third
party served)
Island – 250x250 (15k file size)
DEADLINES: All ad graphics are required 7 days
before run date. Allow 5 days for posting of ads.
Terms and conditions
Three-month minimum contract required. Bankrate.com guarantees
delivery of impressions, however, number of impressions may vary by month.
Rates subject to change. All rates are gross. 15% discount to recognized
agencies. All advertisements subject to Bankrate, Inc. Standards, Terms,
and Conditions. Bankrate.com reserves the right to refuse any ad.
