Description:
This weekly newsletter is geared to consumers actively seeking ways to save money on their mortgage. Are rates going down? Should you lock in now? Bankrate's experts answer these questions and more each week in the "Rate Trend Index." We also provide the latest mortgage news and local rate info. What better place to advertise your special mortgage programs and competitive rates?
Newsletter Examples and Ad Placements: (Click HTML or AOL/Text version to see a larger image and to view ad
placements.)
3 ad text placement:
Top: 45 character limit
Middle/Bottom: 200 character limit each placement
HTML
Customize ad placements according
to your own needs and available ad inventory! We offer up to 6 different
ad spots. You can choose from:
1)
Text based. 45 character hyperlink
2)
Poster ad 275 x 330 - max file size 16k
3)
Top Banner 468x60 - max file size 12k
4)
Bottom Banner 468x60 - max file size 12k
5)
Skyscraper 120 x 600 - max file size 16k
6)
Badge 125 x 125 - max file size 10k
For tracking purposes, e-mail must run
with either a top banner or a poster, but not both.
* Word and other word processors characters
are not universally recognized by all programs. This requires that
the Advertiser provide the creative blurb in a .txt (plain text) file.
For further details or questions, please see your Sales Manager or
e-mail Elsy Soto.
Demographic
Data (Personal)
•
50% of our subscribers are between 25-44
•
74% of our subscribers are between 25-54
•
64% married, 19% single, 11% divorced or
domestic partner
•
77% own a home, 18% rent
Demographic Data (HHI)
•
Less than $40,000
12%
•
$40,000 - $60,000
20%
•
$60,001 - $80,000
16%
•
$80,001 - $100,000
12%
•
Over $100,000
12%
Subscribers
Trust our Newsletter Content and Act on it
•
57% of our subscribers maintain their subscriptions for
3 months or longer.
•
61% subscribed to only 1-4 newsletters total (Bankrate
and non-Bankrate). They choose their subscriptions carefully.
•
82% agree that Bankrate's newsletter content is extremely
useful.
•
80% agree that Bankrate's newsletters are an excellent
source for personal finance information.
•
75% are confident that the personal finance information in Bankrate's newsletters is accurate.
•
53% make Bankrate's newsletters their first stop for personal
finance information.
•
84% say it’s likely that they'll use information from Bankrate's newsletters to help them make personal finance decisions.
Our Subscribers are Hungry for Financial Info: Our subscribers are interested in learning more about the following:
•
Financial Services
55%
•
Financial Trends
56%
•
Investing
54%
•
Saving
54%
•
Interest rates
54%
Our Subscribers are Heavy Internet Users
•
77% of subscribers have been using the Internet for 3 years or longer.
•
75% of subscribers are online over 6 hours/week.
•
42% are online over 16 hours/week.
Our Subscribers are Active Consumers
•
76% use the Internet to research products/comparison shop.
•
65% use the Internet to purchase products.
•
49% are planning to either take out a mortgage or refinance their mortgage in the next 6 months to a year.
High Comfort Level in Performing Financial Activities Online: Our subscribers are comfortable buying, transacting, or applying for the following financial products online:
