Audience Demographics

AUDIENCE

Male	64%
Female	35%
Have children	39%
HH Size 1-2	49%
HH Size 3+	51%

Aged 18-34	33%
Aged 35-44	27%
Aged 45-54	25%
Aged 55+	11%

HHI $60k+	63%
HHI $75k+	43%
HHI $100k	19%
Source: Jupiter Media Metrix, December 2001 (Percentages do not equal 100 due to rounding)

Audience Online Behavior
Bankrate’s users are in-market:

	60% use the Internet to purchase products
	51% use the Internet to monitor bank account information
	78% plan to use Bankrate to research mortgage information
	77% feel that Bankrate is an excellent source of personal finance information
	Bankrate's users purchase 3x more online than the average Internet user according to netScore's April 2001 Buying Power Index
	Source: Bankrate.com User Survey, May 2001

Click here to request rates and additional information, or call Joan Woyterski, Asst. Account Executive, at 1-800-327-7717, ext 11342.

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