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Advertiser Testimonials
Nine out of ten Bankrate customers acknowledge
that Bankrate introduces them to customers they would not have met
elsewhere.
"The responses we get are people we would not have
reached without Bankrate."
- Financial Institution
"We have definitely gotten more business as a result
of advertising with Bankrate. And Bankrate is the most valuable
online media we're using."
- Financial Institution
We bring our advertisers new business. On average,
Bankrate advertisers estimate that almost one out of every five
of their new customer introductions comes from Bankrate.
"I would say about 20 percent of our online business
comes from Bankrate."
- Financial Institution
"We get a significant amount of application volume
from them on a monthly basis. And it's volume that we like to have
because the customers that we're getting meet our expectations,
as far as FICA scores and stuff like that. We consider Bankrate
one of our top five partners."
- On-line Mortgage Broker
Nine out of ten Bankrate advertisers find Bankrate's
audience to be unique to Bankrate. They agree that Bankrate's demographics
are what they are looking for and have a concentration of high-income
individuals.
"Bankrate is a perfect site for us. They have people
that are financially very savvy, that can transfer a lot of balances,
and that have a very high approval rate. The quality of their audience
is great."
- Financial Institution
"Bankrate has introduced us to an aggregated audience
that in and of itself is unique."
- Interactive Agency
"Bankrate fills a unique niche from their years of
experience and their credibility."
- Interactive Agency
Nine out of ten of Bankrate advertisers find the
site's audience to be good leads - not only creditworthy, but also
ready to transact.
"Bankrate is the #1 lead generator for us in the online
genre."
- On-line Mortgage Broker
"I think that one of the advantages Bankrate has is
because it's focused on offering rate information you probably get
somebody who is a more sophisticated shopper, probably somebody
closer to the buying decision of a financial product on the Bankrate
site than the others."
- Financial Institution
Bankrate is easy to work with - nine out of ten
customers agree that Bankrate sales reps know their business.
"Because we've had a relationship with them so long,
and because we have a good partnership relationship, they are really
easy to work with. And if something's awry, they jump on the horn,
I jump on the horn, and it gets resolved right away. So they are
really helpful and make things work."
- On-line Mortgage Broker
"One of the major pluses for me with Bankrate is the
account manager, Harry. He always gets back to me with great information
and is just a very nice person."
- Financial Institution
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