For world-famous athletes, being at the top of their game won’t always bring top dollar. For that, they need product endorsements. But say or do something wrong and the gig is up. U.S. Olympic swimmer Ryan Lochte is the latest to find that out the hard way. See the athletes who have been hit where it really hurts: in the wallet.
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Ryan Lochte (U.S. Olympic swimmer)
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Ronald Martinez/Getty Images
Reason for lost endorsements: Lied after vandalizing a gas station in Rio de Janeiro.