What tops the financial list of what the rich want? It may not be what you think. Although they do want to get richer, the top concern is probably the same as everyone else's: to maintain their lifestyle in retirement.
Cerulli Associates/Phoenix Market International surveyed high-net-worth individuals to find out what they are looking for from financial advisers. Second on the list is funding college education for their children, followed by protecting their current net worth. Aggressively growing wealth comes in fourth.
Fewer of the rich are concerned about leaving money to heirs or to charity -- those two concerns rank fifth and sixth on the list, followed by minimizing taxes.
This study complements others that indicate the rich don't want to necessarily spend their lives adding to their fortune: They want to enjoy it, too. And, even though past studies have shown that the well-off don't believe their children will be better off financially than they are, they don't feel obligated to leave them money either.
Unless they inherited, the rich likely took risks to earn their fortune. Now that they've made it, they want to take care of big family obligations and ensure a comfortable retirement for themselves.
What tops your list of financial desires?
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