Personal Finance Advice and Commentary

Three students won savings funds for the “Lights, Camera, Save!” video contest, which encourages saving among teens.

So much of the promotion and advertising surrounding retirement focuses on scaring baby boomers straight, persuading them that they need to save money and buy insurance — or else. It’s a constant barrage of negativity. That’s why Prudential Financial’s new ad campaign — on TV, on billboards and online — is so appealing. Prudential’s retirement