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Unsubscribe to stop spending

By Naomi Mannino ·
Thursday, February 23, 2012
Posted: 10 am ET

On Monday, I unsubscribed from about 18 daily deal emails … and lived.

What started out as a small sampling of apparel and accessory daily deals on Gilt Groupe, Rue La La and many other fashion deal sites has exploded  into multiple daily emails including men's, children's, home, travel and even local deals. And Groupon and Living Social have also added categories such as travel, goods and more in addition to local restaurant, entertainment and service deals. Even Victoria's Secret, Macy's and Bath & Body Works were sending me multiple annoying emails per week. In fact, my email was overrun with emails screaming at me to "shop right now" more than any other type of email.

So, I performed a shopping email cleanse  to reduce spending this way: If the shopping email sends me coupons, I kept it. If it's just a listing of deals, I unsubscribed.

I found you can avoid the daily deal email temptation by joining all these websites, but not subscribing to the daily emails. You can limit your email subscriptions, but I found this ineffective at reducing the number of emails or the urge to spend. This way, if you need a designer purse for the new season or have the time or budget for an impromptu trip, spa visit or a dinner out for a special occasion, you can log on to see the deals and whether anything satisfies your need and shopping budget.

"My inbox is literally stuffed with daily email blasts," says Regina Harmon, general manager at the Foothills Mall in Tucson, Ariz. "But it's my business to get all those. I can only imagine how consumers must feel."

She added that consumers who feel overwhelmed by emails can simply check their mall's website and specific retailers' social media pages such as Facebook and Twitter before they head out shopping to check for daily deals at their stores.

Shopping experts also advise separating retail, deal and coupon emails to a different email account so you are not tempted on a daily basis to spend. And if the thought of unsubscribing and missing a great deal has you biting your nails, then recognize these daily deals are written, designed and sent specifically to affect your financial decision-making process negatively, as Gary Belsky explains in his book, "Why Smart People Make Big Money Mistakes."

I dare you to unsubscribe. What have you unsubscribed from today to help limit your spending?

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