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AmEx offers Facebook daily deals

By Janna Herron ·
Tuesday, July 19, 2011
Posted: 1 pm ET

American Express gets personal with targeted coupons on Facebook.

The credit card issuer on Tuesday unveiled its "Link, Like, Love" application on Facebook that gives cardholders discounts based on their likes, interests and social connections.

To sign up, cardholders must go to the company's Facebook page, click on the "Link, Like, Love" tab and follow the instructions. Cardholders will see a personalized dashboard where American Express will offer the deals. Consumers choose the deals they want by clicking on them and using their card at the participating location. American Express will then send statement credits to their accounts.

No paper. No mess. And no paying upfront like with other daily deal websites such as Groupon or LivingSocial.

For example, if you like Dunkin' Donuts, you may find a coupon on the dashboard for a free coffee. Or, if your friend likes H&M, you may also receive a discount there. If you feel generous, you can share the deals with friends.

American Express has teamed up with about 100 national retailers for the Facebook program, but plans to add more local merchants soon, according to a report from The Associated Press.

The credit card company also plans to deliver rewards points offers, entertainment access and special events through the Facebook program based on the cardholder's interests.

American Express has been leading the credit card charge into social media.

"The company got involved early and has been very persistent with it," says Alan Maginn, a senior analyst at Corporate Insight. "It has been doing different things to make it worthwhile to interact with them on their Facebook pages."

He pointed out that American Express holds four of the top 10 most popular Facebook pages among the 70 financial firms he tracks.

Last month, American Express rolled out a program allowing cardholders to use rewards points to buy Facebook ads, targeting small business owners. Also in June, the company teamed up with Foursquare to launch a mobile discount program.

Do you socialize with your credit card on Facebook? Or is that too friendly?

Follow me on Twitter: @JannaHerron

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