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A credit card for chefs

By Janna Herron ·
Friday, September 16, 2011
Posted: 3 pm ET

For aspiring Gordon Ramsays, Bobby Flays and Rachael Rays (or those who just want to mimic their kitchens), here's a rewards credit card for you.

Williams-Sonoma served up its first credit card with Barclaycard Thursday, featuring the Visa logo. Cardholders earn three rewards points for every dollar spent at the culinary retailer along with one-for-one rewards for all other purchases where Visa is accepted.

The card comes with dessert, too. Cardholders will get 2,500 extra points after their first purchase, which can then be redeemed for a $25 gift card or statement credit. Standard shipping is free for the first year for Williams-Sonoma online purchases. And brides-to-be will get three points for every dollar spent on bridal gifts they receive from the retailer's registry.

That's only the first course.

Those who carry the Williams-Sonoma Visa Signature card (versus the Platinum cardholders) will get other tasty perks such as benefits at certain luxury hotels; access to big-time events such as the Olympics or World Cup; and tickets and VIP treatment at premier wine and food events.

Smells delicious. So what's cooking?

The recipe is simple. The retailer caters to upscale, affluent consumers who generally spend more and have a higher credit score. A perfect pairing for a credit card company.

It's yet another example of a credit card issuer vying for prime placing in the leather wallets of the well-heeled.

This summer, we saw a plethora of new rewards credit cards aimed at those who make bank. The Citi Executive/AAdvantge World Elite MasterCard took off for wealthy globetrotters. Chase introduced a card with Ritz-Carlton, another brand known for its well-to-do guests. And American Express rolled out a rewards credit and charge card with the uptown Merecedes-Benz.

Are you falling for these luxe credit cards? What rewards do you like best?

Follow me on Twitter: @JannaHerron

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