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Toyota donates over 1 million meals

By Tara Baukus Mello ·
Thursday, July 25, 2013
Posted: 2 pm ET

For many people, Superstorm Sandy is a distant memory, but many in the affected areas are still in need of assistance, including food. Carmaker Toyota has donated 1.25 million meals to the Food Bank for New York City, which is helping those still in need after Sandy. Initially, Toyota donated 250,000 meals to the organization, then pledged to donate one meal for each view of a documentary video on YouTube that shows how it helped Metro World Child, which delivers meals for Food Bank in the Far Rockaways area in New York City, streamline its process to deliver food to those in need. The video was viewed 1,010,425 times between June 21 and July 19, resulting in the additional 1 million donated meals.

Over an eight-week period, Toyota’s Production System Support Center, which shares Toyota manufacturing strategies with nonprofits to streamline their processes, worked with Metro World Child,  resulting in reducing its food-box assembly time from 2.2 minutes to 11 seconds and the number of volunteers needed for distribution  from seven to four. Perhaps more importantly, it was able to put almost 50 percent more meals on a single delivery truck and cut the wait time to receive a meal in half.

The video documentary, "Meals Per Hour," is the creation of Supermarche, led by Rel Schulman and Henry Joost, creators of the feature films "Catfish" and "Paranormal Activity."

Tara Baukus Mello writes the cars blog as well as the weekly Driving for Dollars column, providing both practical financial advice for consumers as well as insight into the latest developments in the automotive world. Follow her on Facebook here or on Twitter @SheDrives.

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