It seems one of the big advertising trends of the year involves fighting off zombies, vampires and other "undead" beings, and car makers had no trouble joining in. Commercials for Chevy trucks surviving the end of the world and Audi's LED headlights fighting off vampires were unveiled at the Super Bowl earlier this year, and now Hyundai has jumped on the bandwagon.
At last week's San Diego's Comic-Con, Hyundai unveiled its Zombie Survival Machine to celebrate the release of the 100th issue of the superpopular comic series "The Walking Dead" by Robert Kirkman, which spawned the hit TV show of the same name on AMC.
The Zombie Survival Machine is a Hyundai Elantra coupe that features a spiked "zombie plow" in the front end, armored coverings for the windows, a roof hatch for quick escapes, spiked all-terrain tires and a trunk full of weapons to fight off attacking zombies. HyundaiUndead.com features behind-the-scenes videos of the car build as well as a contest to win a 2013 Hyundai Elantra GT.
While the "real" Hyundai Elantra won't fight zombies, it has been lauded by the automotive press, including winning the coveted North American Car of the Year for 2012. With a starting price of $16,695, the 2013 Hyundai Elantra comes in three body styles -- a couple, a sedan and a five-door hatchback -- and has developed a reputation for providing substantial bang for the buck. The Elantra Limited sedan, for example, comes with standard features such as leather seats and steering wheel, heated front and rear seats, power sunroof, dual power-heated side mirrors with turn indicators, and a six-speaker audio system with AM/FM/CD/MP3 capability as well as satellite radio and iPod/USB input jacks, all for $20,945 MSRP.
Tara Baukus Mello writes the cars blog as well as the weekly Driving for Dollars column, providing both practical financial advice for consumers as well as insight into the latest developments in the automotive world.