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NYPD cop surprised with new car

By Tara Baukus Mello ·
Wednesday, September 4, 2013
Posted: 2 pm ET

File this away under the "terrific surprises to make you smile" category. New York City police officer Michael Dee was surprised recently at a family barbecue with the title to his current car and the keys to a second car. The surprise was orchestrated by Toyota because Dee became Toyota's 50 millionth customer when he bought a Toyota Camry earlier this year.

To celebrate the company milestone, Bill Fay, a Toyota Motor Sales group vice president and general manager of the Toyota division, arrived at Dee's home with balloons, the title to Dee's Camry and the keys to a 2013 Toyota RAV4. Earlier, Toyota had paid off Dee's car loan on the Camry.

Dee, a 20-year veteran of the NYPD, was shocked.

"I don't know what to say. This is phenomenal. I can't explain how much this means to my family and how grateful we are to Toyota. The whole 'thank you' thing just doesn't seem to cut it," Dee said, according to a Toyota press release.

Does Toyota's generosity make you want to go out and buy a Camry?

Tara Baukus Mello writes the cars blog as well as the weekly Driving for Dollars column, providing both practical financial advice for consumers as well as insight into the latest developments in the automotive world. Follow her on Facebook here or on Twitter @SheDrives.

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September 24, 2013 at 10:06 am

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September 11, 2013 at 2:08 pm

It's nice, but it's not a gift and didn't cost Toyota anything. The real cost of the car--based on my years selling cars--is about half the sticker price and that amount was simply taken out of their advertising funds for 2013.

The goodwill they received for "giving" the car away is very good advertising and money well spent.