A trip to the drive-in was once a summer staple with families found piling into the car for a Friday night flick. However, many drive-ins are facing closure in the coming months, as 35 mm film distribution ends later this year, and switching to digital projection is cost-prohibitive.
Honda is out to rescue these theaters from closure with Project Drive-In.
As part of the national campaign, Honda will supply at least five drive-ins with digital projectors. Those drive-ins will host a celebration of the new equipment with a special screening of "Cloudy with a Chance of Meatballs 2" in September. The five theaters will be selected based on a public vote on the Project Drive-In website. Voting began Aug. 9 and will end of Sept. 9 at 9 p.m. Pacific Time. Visitors to the site can take a pledge to visit their local drive-in this year via social media as well as participate in an online auction to attend the Los Angeles premiere of "Cloudy with a Chance of Meatballs 2" and for related film merchandise.
Project Drive-In visitors also can make a financial contribution to the effort through an Indiegogo campaign with funds raised going toward the purchase of additional digital projectors. At press time, Project Drive-In had 390 funders who had contributed more than $17,000 to the campaign, which ends on Oct. 7.
In addition to the online campaign, Honda also will launch pop-up drive-ins at Honda dealerships throughout the U.S., with free screenings of the first "Cloudy with a Chance of Meatballs" film to raise awareness of the project.
Will you miss drive-ins when they're gone? Have to gone to a movie at a drive-in recently?
Tara Baukus Mello writes the cars blog as well as the weekly Driving for Dollars column, providing both practical financial advice for consumers as well as insight into the latest developments in the automotive world. Follow her on Facebook here or on Twitter @SheDrives.