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Car shoppers confident about GM

By Tara Baukus Mello ·
Friday, August 15, 2014
Posted: 9 am ET

Consumers have faith in General Motors, even with its large number of car recalls recently. A new study by Kelley Blue Book found that 50 percent of new car shoppers feel that GM is a different company today than it was five years ago, compared to 24 percent who believe that the "old" GM still exists.

The KBB study, which was conducted between May 24 and July 1, 2014 though, found that car shoppers harbored mixed feelings about the quality of GM cars with 39 percent saying that GM was making more reliable cars than five years ago, 32 percent saying the company's reliability hadn't improved and 29 percent unsure if product quality had improved. Despite the mixed feelings, more than 25 percent of survey respondents also said that GM was being proactive and transparent about its car recalls, which included the 2008 Chevrolet Cobalt pictured here.

© General Motors

© General Motors

"Despite challenges with the recall announcements, General Motors CEO Mary Barra has successfully positioned the brand in a positive light ... By reinforcing the message of the 'new' GM and distancing itself from the 'old,' Barra can continue to effectively distinguish the company from its past," said Tony Lim, KBB director of research.

Ready to get rid of a car affected by a recall? Read how to sell a recalled car.

Tara Baukus Mello writes the cars blog as well as the weekly Driving for Dollars column, providing both practical financial advice for consumers as well as insight into the latest developments in the automotive world. Follow her on Facebook here or on Twitter @SheDrives.

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