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Car ads will dominate Super Bowl

By Tara Baukus Mello ·
Saturday, February 4, 2012
Posted: 9 am ET

While the New England Patriots and the New York Giants will hold millions spellbound in their living rooms during tomorrow's Super Bowl, many may find it equally difficult to tear themselves away during the commercials, when car companies will dominate in the highly coveted Super Bowl ad spots.

Car companies will hold the largest quantity of ad time during Super Bowl XLVI with 11 automotive companies airing spots during the game. While Super Bowl commercials are often closely guarded until they air, several carmakers have released versions of their advertisements early, including Chevrolet, Honda, Kia, Suzuki and Toyota.

What do you have to look forward to from the car companies during tomorrow's Super Bowl? Here are the highlights:

  • American Suzuki will reprise the winter theme it used in last year's spot to showcase its Kizashi sport sedan in the Artic.
  • Audi plays up the vampire pop culture phenomenon and shows how its LED headlights create daylight and scare them away.
  • Cadillac highlights the sports car capabilities of its new ATS sedan, showing it on the famed Nurburgring in Germany.
  • Chevrolet will show several commercials and will offer a Super Bowl app where participants can answer trivia questions and win prizes during the game.
  • Honda and Acura will use celebrities Jerry Seinfeld and Matthew Broderick (in a Ferris Bueller-like skit) to entertain viewers.
  • Hyundai will show two spots both highlighting speed in very different ways, while sister company Kia will run an ad with a dream sequence.
  • Toyota returns to the Super Bowl after a two-year hiatus to highlight its redesigned Camry and showing how good things can get even better.
  • Volkswagen will play off its Star Wars-themed ad from last year with a new spot called "The Bark Side."

Tara Baukus Mello writes the cars blog as well as the weekly Driving for Dollars column, providing both practical financial advice for consumers as well as insight into the latest developments in the automotive world. Follow her on Facebook here or on Twitter @SheDrives.

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