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Buying a car? Tweet for cash

By Tara Baukus Mello · Bankrate.com
Wednesday, December 14, 2011
Posted: 1 pm ET

Everyone wants to get the best deal possible when buying or leasing a new car, but having some extra cash is your wallet at the holiday season is especially helpful. One way for car shoppers with their eye on buying or leasing a new Toyota to end up with some extra dough is with a unique "personal discount" garnered by sharing their purchase or lease via Twitter.  The so-called Toyota Shareathon can garner registered participants who buy or lease a Toyota up to $1,000 on a prepaid debit card.

Personal discounts from car makers allow customers with specific attributes to get extra cash, usually in the form of an instant rebate on the sale or lease of a new car. Automakers frequently offer these discounts to those who are current or retired military as well as current students or recent college grads. Sometimes car manufacturers offer these discounts to members of certain credit unions or for those in certain professions, such as a teachers. The Toyota Shareathon personal discount is unique in that the discount is available to anyone using Twitter and that the rebate is actually a prepaid debit card that essentially gives you cash in hand.

Car shoppers who register at the Toyota Shareathon website, tweet a scripted Shareathon message and then buy or lease a new Toyota can earn a $500 prepaid debit card. Participants who get their Twitter followers to re-tweet their message get an additional $50 for each re-tweet within 48 hours, up to an additional $500.

Twitter followers who re-tweet their friend's original message can get more than a thank you for their efforts. They can also enter to win a Prius.

As is typical with personal discounts, the Shareathon promotion is part of the annual Toyotathon and can be done in conjunction with any other cash rebates and car loan incentives for Toyota vehicles. Complete details and restrictions of the program can be found on Toyota's Shareathon website.

Tara Baukus Mello writes the cars blog as well as the weekly Driving for Dollars column, providing both practical financial advice for consumers as well as insight into the latest developments in the automotive world. Follow her on Facebook here or on Twitter @SheDrives.

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1 Comment
isabel navarro
December 21, 2011 at 9:12 pm

I have n accounyt