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2013 most valuable car brands

By Tara Baukus Mello · Bankrate.com
Thursday, June 27, 2013
Posted: 12 pm ET

Toyota is the most valuable car brand, surpassing BMW to take the top spot from the German carmaker in the 2013 BrandZ Top 100 Most Valuable Global Brands study by market research firm Milward Brown. The brand is worth nearly $24.5 billion, a 12 percent increase over last year, and just barely beating BMW, which is worth just over $24 billion, a 2 percent decline from 2012. Mercedes-Benz followed in a distant third, with a value of nearly $18 billion, an 11 percent increase over 2012.

Overall, the Milward Brown study found that brand value of the top 10 brands improved by 5 percent, after a 7 percent decline in 2012. The improvement was primarily attributed to increased sales in the United States, the United Kingdom and China, as well as carmakers increasingly using production strategies to decrease overall costs while adding more luxury features that were previously only available on more expensive cars.

Top 10 most valuable car brands

Rank Brand 2013 brand value in billions Brand value percent change from 2012
1 Toyota $24.5 12%
2 BMW $24 -2%
3 Mercedes-Benz $18 11%
4 Honda $12.4 -2%
5 Nissan $10.2 3%
6 Volkswagen $8.8 3%
7 Ford $7.6 8%
8 Audi $5.5 18%
9 Hyundai $4 11%
10 Lexus $3.5 2%

Which is your favorite brand? Are you surprised by any of the rankings.

Tara Baukus Mello writes the cars blog as well as the weekly Driving for Dollars column, providing both practical financial advice for consumers as well as insight into the latest developments in the automotive world. Follow her on Facebook here or on Twitter @SheDrives.

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47 Comments
jay roberson
July 01, 2013 at 10:22 pm

Iam 72 yrs. young and never had nothing but olds. and chevy, got
525.000 thousand out of it had a chevy p/u got 500.000 out of it
now own a 2001 impala got 165.000 on it an still runing strong.

Glenn
July 01, 2013 at 9:59 pm

Out of the many brands and models owned for the last 40 years, besides a Pinto/Mustang II, a vehicle from Ford Motor Co, be it a Mercury, Lincoln, or just a Ford, is by far the best value for the dollar. I have always obtained good performance and many miles out of these cars or trucks. No I do not work for Ford or have any stock in the company.

vicky poteat
June 29, 2013 at 12:19 pm

what happened to the chevrolet? I have never ouned anything but caddies lincons buicks all american made.I oun a chevy colbalt now and love it.

Steve
June 29, 2013 at 12:02 pm

The big difference between a Toyota or other foreign brand car actually built in the U.S. and a Ford or Chevy built in the U.S. is where the profits go. Forget Chrysler, they are no longer a U.S. brand since they were owned by Daimler until a few years ago and now are owned by FLAT (opps, I meant Fiat LOL). I get a kick out of one-upping the foreign car sales people who brag about the car they are trying to sell being built in the U.S. They never realize the profits benefit the foreign country. Now if your heart is set on a Toyota, for example, by all means buy one that is made here since at least you are benefiting our country in terms of employing U.S. workers. Personally, I'd rather have a Ford built in Canada or Mexico than any foreign car built in the U.S.

Ryan
June 29, 2013 at 11:55 am

Ive had a bmw 325i for a couple years now and it gave me the wow factor when I first bought it. So smooth and comfortable, I feel im now a Lifer for Bmw used to be a Honda guy cheap and easy to fix but After tasting Luxury I cant go back.

Marilu
June 29, 2013 at 10:26 am

First off.........why do people think they are being loyal to the US purchasing American Made automobiles? Show me an actual American Made car - lift the hood. I have owned a Toyota Corolla since 1975 - not the same one, and would not buy anything else. They are very reliable, practically maintenance free, well built and a sturdy car. My husband (who said he would never own a foreign car) has owned a Toyota Cressida and Avalon since 1983 when we were married. I prefer the smaller car, he prefers the larger car - we are both very happy with our choices.

dima
June 29, 2013 at 9:09 am

LOL we have a Prius

Brad
June 29, 2013 at 8:10 am

What happened to people being loyal to American cars??

mark
June 29, 2013 at 6:50 am

brand loyalty with us makes or breaks the ratings,
i love land rover products, its the most rugged car/truck
made,although its the electrickery that keeps them in the
shop but once they get it right it really out performs
all others on and offroad!

Walter
June 29, 2013 at 6:21 am

Lexus
Had a 2000 GS bought it new got 348 thousand miles. Would not by anything else now . Have a 2010 now and would not buy anything else great cars

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