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$100k to teens for car safety

By Tara Baukus Mello ·
Wednesday, October 23, 2013
Posted: 4 pm ET

More than $100,000 is available to individual teens and high schools through the 2014 Toyota Teen Driver Video Challenge, which launched this week in conjunction with National Teen Driver Safety Week.

High school students in the U.S. can enter original videos to inspire their friends to drive their cars more safely and avoid distractions, at through March 13, 2014. An expert panel will select 10 finalists from the entries, and then the public will vote online to determine the winners. The grand prize winner will receive $15,000, and Discovery Education will remake his or her video. The second place winner will receive $10,000 and a trip for two for a behind-the-scenes experiences of a Velocity by Discovery network TV show. The third place winner will receive $7,500, and seven runners-up will receive $1,000 each.

New this year is the Toyota Teen Driver High School Sweepstakes, where the public can nominate a high school to receive money to implement a distracted driving awareness program on campus. The grand prize school will receive $5,000 and a virtual driving simulator, while 10 runners-up will receive $1,000 each toward implementing a program. The public can vote for the high school of their choice once daily until April 15, 2014.

The Teen Driver Video Challenge, created by Toyota and Discovery Education, began in 2010 as a free resource for students, parents and educators to teach teens how to avoid distraction and stay safe when driving. Teen drivers already face high auto insurance rates, but those rates can skyrocket with an accident on their record. Car crashes are the leading cause of death for teens in the United States, according to the National Safety Council.

Tara Baukus Mello writes the cars blog as well as the weekly Driving for Dollars column, providing both practical financial advice for consumers as well as insight into the latest developments in the automotive world. Follow her on Facebook here or on Twitter: @SheDrives.

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