One of America's biggest banks wants to remind customers that human interaction still matters when it comes to managing your money.
TD Bank recently launched "Bank Human, Again," a new advertising campaign that highlights why account holders should still count on real human beings for their banking needs. From staying open later to offering dog treats to providing free coin counting, TD Bank calls attention to a range of services that customers can only find in-person.
Banks like Ally and CIT have adopted a model that relies solely on Internet banking. Other institutions like Bank of America have checking accounts that actually charge for customers if they make a deposit or a withdrawal with an actual person. As banks looks to lower their overhead expenses, they're counting on tech-savvy consumers to turn to human-less channels.
"Technology is an added convenience but shouldn't be an excuse to take away the human option should someone need it," says Vinoo Vijay, chief marketing officer of TD Bank.
While my colleagues and I have covered plenty of signs that account holders are replacing bank branches with computer screens and mobile devices, TD Bank is looking to prove that a big network of branches and ATMs and friendly tellers remain essential ingredients of a good banking experience. Banking via tablet, laptop and smartphone is certainly easy for many account holders, but there are many situations where real human interaction can make all the difference.
What do you think? Do you still enjoy human banking? Or are screen and automated call centers enough to keep you satisfied?