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Personalizing your ATM trips

By David McMillin · Bankrate.com
Wednesday, February 20, 2013
Posted: 12 pm ET

One of the biggest banks in America is making its ATMs smarter.

Wells Fargo is unveiling a redesigned ATM interface that will track your transaction history to offer a personalized experience when you swipe your debit card at one of the bank's machines. While the interface is currently available at a few hundred of the bank's machines, it will be on all of the 12,000-plus Wells Fargo ATMs by May.

Rather than a traditional ATM screen that asks what you want to do, Wells Fargo will use your frequent banking activities to predict your needs. If you typically make $60 withdrawals from your joint checking account, that will be one of your primary options. If you normally make deposits to your savings account, that will be one of your primary options, too.

"The ATMs really know you better," says Alicia Moore, head of Wells Fargo ATM Banking.

With more knowledge comes more speed, and it seems like the interface will knock off some of the waiting time at a cash machine.

In addition to saving time, the interface comes with a tool designed to help account holders manage their money more effectively. With the ability to set a monthly withdrawal target, you can preprogram how much you're hoping to take out of your account in any given month. The bank's ATM Cash Tracker feature will keep you updated on whether you're adhering to your cash withdrawal limits.

On a note unrelated to budgeting your money, Wells Fargo also displays a "Happy Birthday" message for account holders who decide to celebrate their big days by making trips to the ATM. (If only the message featured the bank's CEO singing to account holders,  that ATM trip could be a real party.)

What do you think of the new ATM interface? Have you seen other banks offering any kind of personalization on ATMs?

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133 Comments
Rose
February 24, 2013 at 9:54 am

Leave us alone please. The more "CIRCUS" you create the more I want to bury my money in the back yard when big bro is not watching,

Tommm g
February 24, 2013 at 9:49 am

In my opinion this is going to be a disaster.
Just like the computer programs that supposedly are looking for fraud when you try to use your credit card down in san jose, but the card holder lives in santa rosa.
ABSOLUTE STUPIDITY.
the STORY i am telling now is NOT WELLS FARGO RELATED, but i think it applies to banks in general.
We got an extra credit card for our son, one from a major bank and another from a major retailer, so that he could buy his medical inhalers at the drugstore near college.
Both the idiot companies shut the @#$%! card off every time he tries to use it.
Call after call to "customer no service" is worse than useless.

Nick
February 24, 2013 at 9:36 am

Jack, I hope your only trying to make a point and I agree with you. If your for real, your a real scum bag!!!

jack
February 24, 2013 at 9:23 am

it still wont stop me from being behind you, waiting for you to be finished so i can take all the money you got from that unsecure machine....................

Jim
February 24, 2013 at 9:01 am

So it takes a little longer , Why don"t they work on alternating security ?"s on screen to help from ( skimming and being compromised ) or this will not work ????

Julie
February 24, 2013 at 8:59 am

This is such a waste of time & effort. What would make Wells Fargo think we want something like this or need it?!

john sanders
February 24, 2013 at 8:49 am

please leave it alone

Cindy
February 24, 2013 at 8:36 am

Why??? There they go, fixing something that doesn't need fixed. I agree with Jim, Dave, Ron and most definitely George.

Dave
February 24, 2013 at 8:03 am

Silly. Maybe the ATM should tell a user when he/she needs a haircut, too. Instead of spending money & resoures on something such as this, why not use the money to pay better interest rates to customers?

Ron
February 24, 2013 at 7:44 am

Read about Wells Fargo. Lots of stories & history of scandal. Another one of those top six banks that runs our hijacked government.