Banking Blog

Finance Blogs » Banking » ATM dispenses more than cash

ATM dispenses more than cash

By David McMillin · Bankrate.com
Tuesday, August 5, 2014
Posted: 1 am ET

A few banking customers in Canada recently discovered that an ATM can do quite a bit more than dispense dollar bills.

TD Bank's marketing department is currently running a #TDThanksYou campaign, and the financial institution turned one of its machines into an "Automated Thanking Machine." However, the machine didn't simply issue notes of on-screen appreciation. Instead, a few hand-picked customers received some special gifts.

Some received bouquets of flowers. One woman received money to start college funds for her kids and vouchers for a trip to Disneyland. The machine surprised another woman with tickets to travel to Trinidad to visit her daughter who has cancer. One lucky customer, Mike Tobin, received the opportunity to throw out the first pitch at a Toronto Blue Jays game.

The show of goodwill was not confined to one ATM. On July 25 at 2 p.m. EST, every customer in a physical TD branch in Canada received an envelope with $20 inside. Anyone using TD's phone or online banking services also received a notification of a direct deposit of $20.

All of these customers certainly got lucky, but the bank also scored plenty of points, too. A camera inside the ATM captured the reactions of each surprised account holder, and the video quickly went viral on YouTube. In less than two weeks, it has received almost 7 million views.

While plenty of account holders at banks complain about fees and poor customer service, this video put TD in a rare positive spotlight. Comments from online viewers poured in. "This is the first time a bank commercial has made me cry," one wrote. Another commented, "Absolutely amazing. Would love to see more corporations do things like this."

Your bank's ATMs may not be sending you home with great gifts anytime soon, but those machines are going to begin looking quite a bit different. Find out how in "New breed of ATMs get a high-tech makeover."

«
»
Bankrate wants to hear from you and encourages comments. We ask that you stay on topic, respect other people's opinions, and avoid profanity, offensive statements, and illegal content. Please keep in mind that we reserve the right to (but are not obligated to) edit or delete your comments. Please avoid posting private or confidential information, and also keep in mind that anything you post may be disclosed, published, transmitted or reused.

By submitting a post, you agree to be bound by Bankrate's terms of use. Please refer to Bankrate's privacy policy for more information regarding Bankrate's privacy practices.
10 Comments
Amy
September 18, 2014 at 11:18 pm

I'd be wondering how the bank amazingly comes up with wanted/desired gifts. How did the bank know the first woman had kids to take to Disney Land? It's how the bank obtained the information that concerns me. Creepy!!!!!!!!!!!!

Bernard Randolph
September 17, 2014 at 1:05 pm

Watching the bank ATM give out Thank You gifts, made me know that it's good hearted people in the world. Right now I could use some cheering up. I had a recent job loss and bills are about to be turned off like my lights, phone, auto insurance etc., I need a miracle quickly. I'm Still looking for work now. i'm staying hopefull.

Herbert Riedl
September 12, 2014 at 12:06 am

The right way to go and where is one of them banks here in Portland Oregon? they also could be nice to us on a transaction or on line when we do our banking?

john raines
September 10, 2014 at 3:31 pm

How unusual. No one is blaming the President for this. Amazing!!

Barbara
September 07, 2014 at 5:00 pm

I HOPE RECIPIIENTS PLAY IT FORWARD.

Jim
September 05, 2014 at 2:58 pm

Very touching. Please open branches in the United States!

janice
September 01, 2014 at 9:44 am

I have never responded to one of these videos before, but I just had to say I am touched by this. Keep the human touch in your business. It really looks good on you.

jonathan fernandez
August 29, 2014 at 9:23 am

man this machine is so wonderful, I wish people where that nice then everyone would be happy and share instead of rich people having millions od dollars with nothing to do with it while there are starving people on the streets.

Brenda
August 18, 2014 at 7:31 pm

I think this is Great !!!

mai-linh Dean
August 10, 2014 at 4:40 pm

wish myself luck today!!!

Add a comment

(Comments may take 5-10 minutes to appear)