A few banking customers in Canada recently discovered that an ATM can do quite a bit more than dispense dollar bills.
TD Bank's marketing department is currently running a #TDThanksYou campaign, and the financial institution turned one of its machines into an "Automated Thanking Machine." However, the machine didn't simply issue notes of on-screen appreciation. Instead, a few hand-picked customers received some special gifts.
Some received bouquets of flowers. One woman received money to start college funds for her kids and vouchers for a trip to Disneyland. The machine surprised another woman with tickets to travel to Trinidad to visit her daughter who has cancer. One lucky customer, Mike Tobin, received the opportunity to throw out the first pitch at a Toronto Blue Jays game.
The show of goodwill was not confined to one ATM. On July 25 at 2 p.m. EST, every customer in a physical TD branch in Canada received an envelope with $20 inside. Anyone using TD's phone or online banking services also received a notification of a direct deposit of $20.
All of these customers certainly got lucky, but the bank also scored plenty of points, too. A camera inside the ATM captured the reactions of each surprised account holder, and the video quickly went viral on YouTube. In less than two weeks, it has received almost 7 million views.
While plenty of account holders at banks complain about fees and poor customer service, this video put TD in a rare positive spotlight. Comments from online viewers poured in. "This is the first time a bank commercial has made me cry," one wrote. Another commented, "Absolutely amazing. Would love to see more corporations do things like this."
Your bank's ATMs may not be sending you home with great gifts anytime soon, but those machines are going to begin looking quite a bit different. Find out how in "New breed of ATMs get a high-tech makeover."