Banking Blog

Finance Blogs » Banking » ATM dispenses more than cash

ATM dispenses more than cash

By David McMillin · Bankrate.com
Tuesday, August 5, 2014
Posted: 1 am ET

A few banking customers in Canada recently discovered that an ATM can do quite a bit more than dispense dollar bills.

TD Bank's marketing department is currently running a #TDThanksYou campaign, and the financial institution turned one of its machines into an "Automated Thanking Machine." However, the machine didn't simply issue notes of on-screen appreciation. Instead, a few hand-picked customers received some special gifts.

Some received bouquets of flowers. One woman received money to start college funds for her kids and vouchers for a trip to Disneyland. The machine surprised another woman with tickets to travel to Trinidad to visit her daughter who has cancer. One lucky customer, Mike Tobin, received the opportunity to throw out the first pitch at a Toronto Blue Jays game.

The show of goodwill was not confined to one ATM. On July 25 at 2 p.m. EST, every customer in a physical TD branch in Canada received an envelope with $20 inside. Anyone using TD's phone or online banking services also received a notification of a direct deposit of $20.

All of these customers certainly got lucky, but the bank also scored plenty of points, too. A camera inside the ATM captured the reactions of each surprised account holder, and the video quickly went viral on YouTube. In less than two weeks, it has received almost 7 million views.

While plenty of account holders at banks complain about fees and poor customer service, this video put TD in a rare positive spotlight. Comments from online viewers poured in. "This is the first time a bank commercial has made me cry," one wrote. Another commented, "Absolutely amazing. Would love to see more corporations do things like this."

Your bank's ATMs may not be sending you home with great gifts anytime soon, but those machines are going to begin looking quite a bit different. Find out how in "New breed of ATMs get a high-tech makeover."

«
»
Bankrate wants to hear from you and encourages comments. We ask that you stay on topic, respect other people's opinions, and avoid profanity, offensive statements, and illegal content. Please keep in mind that we reserve the right to (but are not obligated to) edit or delete your comments. Please avoid posting private or confidential information, and also keep in mind that anything you post may be disclosed, published, transmitted or reused.

By submitting a post, you agree to be bound by Bankrate's terms of use. Please refer to Bankrate's privacy policy for more information regarding Bankrate's privacy practices.
15 Comments
Lisa
October 16, 2014 at 10:50 pm

This is due to good tellers who care about their customers, ask them how they are doing, and listen to their replies. When you have a teller who treats you with courtesy and kindness, make their day and thank them. :)

shel
October 01, 2014 at 11:46 am

Cin...they said in the video that these customers were regulars...so i am thinking that the tellers were able to pick a couple of their regulars that they got to know well to nominate for this...

Sylvester johnson
September 27, 2014 at 4:43 pm

A BANK DOING SOMETHING LIKE THIS IS AMAZINGLY, I can not see any fininacial institution doing something like this. I have set back after set back. I have been in a car accident, broke my neck and injuries my spine....well I had to pay my bills, had colon cancer, had to pay my bills, now kidney cancer, had to pay my bills....now I have nodules on my thyroids, I will pay my bills. Will my bank care no. I have been paying my bills. I am retired not making as much but I will pay. Oh I wish you were mines.....but you might not want a customer like me.

Jon
September 25, 2014 at 7:42 pm

Amazing to see how a business took the time to "listen" to their customers, get to know them and showed their appreciation. A simple 'Thank You' does go a long way in customer service. Great share!

Cin
September 22, 2014 at 5:33 am

I thought the same thing as Amy. While it was really nice that the woman can go to visit her sick daughter in Trinidad; how did the bank know she had a daughter with cancer there?

Add a comment

(Comments may take 5-10 minutes to appear)