auto

What is sticker price?

 

What is a sticker price?

The Bankrate.com financial term of the day is: "Sticker Price."

The sticker price is the dealer's advertised price for a new vehicle, displayed on the familiar window sticker, formally known as the "Monroney sticker." The sticker price reflects the manufacturer's suggested retail price, or MSRP, and any additional charges, such as the cost of transporting the car to the dealership.

A car's MSRP is not the same as its sticker price. The MSRP is the automaker's idea of what the dealership should charge for the vehicle. The sticker price is the dealer's ultimate asking price.

For all you need to get yourself rolling in a new set of wheels, visit the Auto section at Bankrate.com.

advertisement

Show Bankrate's community sharing policy
          Connect with us
advertisement
advertisement
advertisement

Blog

Tara Baukus Mello

AAA survey: American drivers don’t trust car repair shops

Two-thirds said they distrust car mechanics, citing overcharges, recommendations for unnecessary services and previous bad experiences with repair shops.  ... Read more


Connect with us