What is sticker price?


What is a sticker price?

The financial term of the day is: "Sticker Price."

The sticker price is the dealer's advertised price for a new vehicle, displayed on the familiar window sticker, formally known as the "Monroney sticker." The sticker price reflects the manufacturer's suggested retail price, or MSRP, and any additional charges, such as the cost of transporting the car to the dealership.

A car's MSRP is not the same as its sticker price. The MSRP is the automaker's idea of what the dealership should charge for the vehicle. The sticker price is the dealer's ultimate asking price.

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