Agents who used one weird trick to get noticed
Anyone who has ever bought a home or listed a property knows competition among real estate agents can be fierce. But that's not surprising when you consider how many real estate professionals there are. The National Association of Realtors claims nearly a million registered members, while data from the last Census indicates there are only about 466,000 real estate agent jobs. With so much competition, it's clearly a clients' market.
If you're looking for an agent, it probably makes sense to stick to the basics and check verifiable skills, says Bruce Ailion, a real estate agent with Re/Max in Atlanta.
"Look at their listings online to see how they market their properties to the buyers and agents," he says. "Also, look for good communication skills and follow-up. Lastly, proximity, local knowledge and experience are all very important."
While most agents value professionalism above all else when it comes to their ads, some subscribe to the theory that there's no such thing as bad publicity. Which is probably what these agents were thinking when they cooked up their zany schemes to get noticed in a competitive real estate market.