real estate

7 questions home sellers should ask agents

How do you plan to market the listing?
How do you plan to market the listing? © Olivier Le Queinec/

If you don't market a home, it won't sell. And if you don't ask how the agent plans to market your home, you're not doing your due diligence, according to Cheryl Eidinger-Taylor, COO of ERA Key Realty Services in Whitinsville, Mass.

"Sellers really need to ask agents how they plan to market their home to the greatest number of potential buyers," says Taylor. "Find out what your agent's philosophy is for marketing listings, and ask what the agent will do after taking the listing."

Taylor says it's key to check out the agent's marketing track record. By looking at past listings, sellers can see how well the agent raises a home's visibility online -- a must-have skill because most buyers find their home through Internet listings. Make sure the agent you hire uses quality photos for the online listings. And increasingly, Taylor says, agents need to be able to show sellers examples of virtual tours they've created, because that tool is becoming important for buyers.


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