real estate

4 smart ways to get your FSBO noticed

Drawing buyers to your FSBO
Drawing buyers to your FSBO © Joy Brown/Shutterstock.com

Mortgage rates are still relatively low, and qualified buyers are eager. Some owners are opting to take advantage of that enthusiasm by selling their home on their own and saving on real estate sales commissions.  

With some work and creativity, you can make your for-sale-by-owner listing stand out from the crowd. Keep in mind, however, that you may have to invest some money in the process. Whether you need to hire a professional whose craft will help your home shine, or spend advertising dollars to increase your reach, experts in the real estate industry say it's well worth it -- and often, still cheaper than paying a real estate broker.

To get your FSBO noticed, be ready to embrace technology and expand your marketing strategies. These four tips will help you gain an edge over the competition.

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