smart spending

Top 5 most expensive NFL stadiums

Stadium: Cowboys Stadium
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Stadium: Cowboys Stadium

Where located: Arlington, Texas
Team: Dallas Cowboys

In one respect, it's rather remarkable that the Dallas Cowboys are not the most expensive fan experience; its Fan Cost Index is second-highest at $613.80 in Cowboys Stadium. That's not exactly an alternative to taking the family to the movies, but this is Texas and this is the Cowboys. The Texas Rangers may have made the last two World Series, but in this state, that qualifies as "quaint." The Cowboys have appeared in a record eight Super Bowls, once sold out 160 consecutive games, and with a team value of more than $1.8 billion, are second in worldwide sports franchise value only to some "futbol" club known as Manchester United. Even so, the average ticket price of $110.20 for a game at Cowboys Stadium is second-most expensive in the league.

"Our fans seem fine with the price point, and we believe we have something for everyone with our pricing structure," says Brett Daniels, spokesman with the Cowboys, adding that the prices are unchanged since the stadium opened three years ago.

While a league-leading $6 for sodas may seem exorbitant, fans are probably less likely to scoff at a gilded pop than the $75 needed to park the family ride -- nearly $30 higher than the second-highest parking rate.

Daniels assures that while high prices are contingent on market demand, the Cowboys also offer "Party Passes" for $29, allowing fans a standing-room view of the game from corner and end zone platforms. Bet you didn't know that sitting is for party poopers.


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